#研究分享#【2018年影响力营销的品牌价值】

#研究分享#【2018年影响力营销的品牌价值】94%使用过影响力营销的营销人员认为这是一种有效的做法,影响力营销可以产生高达11倍的传统广告投资回报。2018年,39%的营销人员计划增加影响力营销预算,19%计划每个项目花费超过10万美元,67%认为影响力营销更有助于品牌获取目标用户,这个行业日益重要。

The Brand Value of Influencer Marketing in 2018 [Infographic]

Due to the impact and widespread adoption of influencer marketing, Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put together a comprehensive infographic outlining the current and future trends in influencer marketing.

In a recent article, Irfan Ahmad pointed out an powerful statistic showing the value marketers see in influencer marketing today:

94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.

Irfan Ahmad

Jessica and Elizabeth shared some stats to highlight the increasing value of influencers: "With 39% of marketers planning to increase their influencer marketing budget in 2018, and 19% planning to spend over $100,000 per program, the growing importance of this industry is apparent."

Use the infographic below as a guide to better understand how marketers are using influencers to grow their business in 2018. This infographic touches on the industry’s growth over the next few years, ROI due to marketing campaigns, the differences between micro and macro influencers, and the social media platforms influencer's plan on utilizing most this year.

The Brand Value of Influencer Marketing in 2018
作者:
来源:socialmediatoday
链接:https://www.socialmediatoday.com/news/the-brand-value-of-influencer-marketing-in-2018-infographic/520810/

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