【调查显示,9%的美国受访者在Facebook丑闻曝光后删号】

【调查显示,9%的美国受访者在Facebook丑闻曝光后删号】科技研究公司Techpinions的一项针对1000名美国Facebook用户的调查发现,在剑桥分析师丑闻曝光后,9%的受访者删除了他们的Facebook账户,17%删了Facebook手机app,11%从其他终端删除了Facebook。此外,约59%表示,他们不会为公司高管近日提出的“付费免广告版”Facebook付费,56%表示,美国的科技公司里最不信任Facebook。

Study finds 1 in 10 Americans have deleted their Facebook accounts after Cambridge Analytica scandal, as it's revealed the firm is now the least trusted major tech company

  • About 9% of users have deleted their Facebook accounts citing privacy concerns
  • Tech research firm Techpinions conducted a survey of 1,000 US Facebook users
  • Roughly 35% of people are using Facebook less in the wake of the scandal
  • A separate study also found that Facebook is the least trusted tech firm in the US 

It seems the #deletefacebook momentum is building.

As Facebook continues to deal with the fallout from its massive privacy scandal, more and more users are flocking from the platform.

A new survey of 1,000 American Facebook users found that 9% deleted their account due to privacy concerns in the wake of the Cambridge Analytica scandal, according to a study from tech research firm Techpinions.

As Facebook continues to deal with the fallout from its massive privacy scandal, which revealed that 87 milllion users information had been shared without their knowledge, more and more users are flocking the platform

Meanwhile, 17% said they deleted the Facebook app from their phone, while 11% deleted it from other devices.

What's more, about 59% of respondents said they would not be willing to pay for an ad-free version of Facebook like the firm's executives have suggested in recent days.

'[Facebook CEO] Mark Zuckerberg went on the record to say that thus far the #deletefacebook meme did not have much impact,' Techpinions analyst Carolina Milanesi wrote in the study.

'...These numbers might not worry Facebook too much, but there are less drastic steps users are taking that should be worrying, as they directly impact Facebook's business model'.

Zuckerberg answered questions from legislators in a pair of high-stress hearings on Capitol Hill this week.

So far, he has claimed that there's been no major drop off in users since the Cambridge Analytica scandal first erupted.

A new survey by tech research firm Techpinions reveals that about 9% of users have deleted their Facebook account. Others said they plan to use the platform less due to privacy concerns

Facebook CEO Mark Zuckerberg answered questions from legislators in a pair of high-stress hearings this week. He claims the privacy scandal hasn't pushed users away from the platform

Last month, it was revealed that data from 87 million users' was harvested with their knowledge from the platform and shared with political consultancy firm Cambridge Analytica, which had ties to Donald Trump's presidential campaign.

The techpinions study reveals that many Facebook users feel that their privacy has been exploited on the site and are now taking action.

Approximately 35% of respondents said they're using Facebook less in the wake of the privacy scandal.

And 21% of those surveyed said they plan to use Facebook 'much less' in the future.

As Milanesi points out, these numbers should matter to Facebook, because if fewer people are logging into the site, that could threaten their business model.

The study also showed that it's not just the media or industry experts who are paying attention to the Cambridge Analytica scandal.

Roughly 40% of respondents said they were 'very aware' of the scandal, while men seemed to be more aware of it than women.

The survey showed that user trust in Facebook is waning, while 28% of users revealed that they never trusted Facebook to begin with.

When asked what it would take to regain their trust, users said they wanted to gain a better understanding of the personal data Facebook had collected and shared from them.

They also want to have more power to control what kinds of personal data is being shared with third parties like advertisers and researchers.

'It seems to me that what users are asking for is more transparency rather than more tools to manage their settings, which makes a lot of sense,' Milanesi explained in the study.

The results come as a separate survey, conducted by SurveyMonkey and Recode, revealed that Facebook is now the least-trusted major tech company.

Approximately 56% of Americans say they trust Facebook the least with handling their personal information out of all big tech firms, the study found.

Survey respondents were given the option to choose from Facebook, Google, Uber, Twitter, Snap, Apple, Amazon, Microsoft, Lyft, Tesla and Netflix, Recode said.

The Techpinions study also asked respondents what Facebook could do to regain the trust of its users. They said they want a better understanding of what kinds of personal data it shares

During Zuckerberg's testimony, many legislators raised doubts that the average Facebook user actually understands how their personal data is collected and shared on and off the website.

In turn, many said that users are unsure how to manage their information and change their privacy settings, making Zuckerberg's solution of introducing more 'tools' a moot point.

'Zuckerberg's response was that things are not as complicated as they seem, Facebook users know that what they share can be used by Facebook,' Milanesi explained.

'Unfortunately, it is not as simple as that as the ramifications of how the data users share is used is quite complicated and even if you understand the Facebook business model, you would be hard pushed to know how far your data goes,' she added.

Even Zuckerberg admitted that his own personal data was shared with Cambridge Analytica.

During Zuckerberg's testimony, many legislators raised doubts that the average Facebook user actually understands how their personal data is collected and shared on and off the website

Earlier this week, Facebook launched the Data Abuse Bounty program in order to find the next Cambridge Analytica. The firm is awarding up to $40,000 to people who can spot bad apps

The Facebook founder made the admission on his second day appearing before the US Congress over the data scandal.

Congresswoman Anna Eshoo, reading questions from her constituents at a hearing of the House Energy & Commerce Committee, asked Zuckerberg whether his data was 'included in the data sold to the malicious third parties'.

With a slight hesitation, Zuckerberg replied: 'Yes.'

Representatives have grilled Zuckerberg on a wide range of issues around privacy, surveillance, censorship and politics, regularly asking for yes or no answers which the Facebook founder struggled to provide.

Representative Eshoo called Facebook's terms and conditions around privacy a 'minefield' and repeatedly asked Mr Zuckerberg whether he was 'aware of other data mishandlings which have not been disclosed'.

In response, he initially said no, but reiterated Facebook's new investigation into other third-party 'vampire apps' on the platform was seeking to discover if there had been any other cases of misuse.

On the topic of Russian meddling in the 2016 US election, Zuckerberg admitted it would be difficult to completely eradicate such behaviour for 'as long as Russia employs people for the activity'.

Last month, it was revealed that data from 87 million users' was harvested with their knowledge from the platform and shared with political consultancy firm Cambridge Analytica, which had ties to Donald Trump's presidential campaign

'It's an arms race and I think we're making ground,' he said.

Politicians in the US and UK are weighing up the possibility of legislation to regulate large technology companies like Facebook, Google and Twitter which are accused of failing to regulate themselves.

In his opening statement committee chair Greg Walden quoted the company's early motto to 'move fast and break things', asking whether the company had 'moved too fast and broken too many things'.

Mr Zuckerberg said that he believes regulation of his industry is 'inevitable'.

He also told Senators on Tuesday, his first day before Congress, that Facebook will have AI tools to automatically flag and remove hate speech before it appears within five to ten years.

 

原文链接:http://www.dailymail.co.uk/sciencetech/article-5609425/New-study-shows-1-10-Americans-deleted-Facebook-accounts.html


Comments are closed.



无觅相关文章插件