#研究分享#【个性化营销,可不是把用户名字插入群发邮件这么简单】

#研究分享#【个性化营销,可不是把用户名字插入群发邮件这么简单】52%的用户表示,商家不提供个性化的服务会降低他们对品牌的好感度。而个性化营销的效果实际上需要综合cookies,IP地址,平台,以及其他能够帮助品牌获得更准确用户信息的指标:地域,设备,搜索关键词,用户访问次数,访问时间,访问“入口”,用户消费的历史记录,用户上网习惯……这些都是帮助品牌更好进行个性化营销的重要指标。

Personalized Marketing is More Than Just a Name

According to Salesforce’s Fourth Annual State of Marketing Report, 52% of consumers, and 65% of business buyers, will switch brands if the vendor doesn’t personalize communications. But personalization now goes well beyond being able to dynamically insert the customer’s name in a marketing email.

Personalization can involve cookies, IP addresses, platforms, and other metrics about consumers to better provide more accurate information. In the infographic below, the team from Salesforce outline some of ways in which personalized marketing can create a better experience for the user.

Personalized Marketing is More Than Just a Name [Infographic] | Social Media Today

文章:Personalized Marketing is More Than Just a Name

作者:Irfan Ahmad

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/personalized-marketing-is-more-than-just-a-name-infographic/517909/


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