#研究分享#【社会化媒体视频营销指南】

#研究分享#【社会化媒体视频营销指南】Filmora发布社会化媒体视频营销报告指出,半数以上受访者认为产品介绍视频及用户使用的视频尽量在1分钟以内,最好少于30秒;98%受访者表示他们曾观看过有关某个产品的视频报告;使用视频的营销也会在谷歌搜索中有更高的排名;Instagram和Snapchat是年轻用户最喜欢的短视频平台,但Instagram不易导流至外部链接且不适用长期或连载性视频发布;有着更广泛用户基础的Facebook与Twitter则无法聚焦于特定的目标群体。http://www.looooker.com/?p=53155

Social Video Marketing Tips for Small Businesses [Infographic]

"Including a video on a landing page can increase conversion by 80%," begins an infographic created by video editing tool Filmora. And, it continues, your brand is 53 times more likely to rank on the first page of Google when you use videos.
With stats like that, what are you waiting for?
Oh, right, creating videos is not simple. Selecting the right type of video for your needs, your customers' interests, and the requirements of social platforms can be a lot to figure out.
Luckily, the infographic can help. First it defines four common types of marketing videos: explainer, demonstration, testimonial, and personalized.
Then it offers a graph that shows what the length of each type of video tends to be. The least popular timeframe? More than three minutes long.
Finally, the graphic explains the pros and cons of displaying video on each of the most popular social platforms, which can help you determine which are best for your needs.
Check out the full infographic here, or tap or click to see a larger version:
180208-infographic-video-marketing-tips-for-small-business-small
标题:Social Video Marketing Tips for Small Businesses [Infographic]
来源:marketingprofs
链接:https://www.marketingprofs.com/chirp/2028/33411/social-video-marketing-tips-for-small-businesses-infographic

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