#研究分享#【信息图:B2B及B2C内容营销报告】

#研究分享#【信息图:B2B及B2C内容营销报告】PointVisible发布B2B及B2C内容营销趋势报告,并从内容创作、使用、分发、预算和评价等方面对两者进行比较。91%的B2B的营销者及86%的B2C营销者使用内容营销;最有效的B2B内容营销分发平台依次是邮件、博客、社交媒体;最有效的B2C内容营销类型依次是社交媒体贴文、视频、照片;详见信息图。http://www.looooker.com/?p=52973

Content Marketing 2018: Final Call for Boarding [Infographic]

Keeping up with the latest trends in content marketing can quickly prove challenging.

Considering that 91% of B2B marketers and 86% of B2C marketers report using content marketing as a part of their overall marketing strategy, it's safe to say that content marketing is here to stay and the competition is getting only tougher.

Those stats are cited in an infographic by PointVisible that compares B2B and B2C content creation, usage, distribution, budget, metrics, and more.

Interestingly, the graphic points out that although 75% of marketers have a content marketing strategy, only around 37% of them have it actually written down. So if you haven't documented your content marketing strategy, this might be the time to do so—because that will help you gain some competitive advantage.

For a detailed breakdown of the latest content marketing statistics and trends, take a look at the infographic. Just tap or click to see a larger version.

180205-infographic-content-marketing-trends-full

 

标题:Content Marketing 2018: Final Call for Boarding [Infographic]

来源:marketingprofs

链接:https://www.marketingprofs.com/chirp/2018/33498/content-marketing-2018-final-call-for-boarding-infographic


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