#研究分享#【为何“影响者营销”前景无限】

#研究分享#【为何“影响者营销”前景无限】随着广告屏蔽插件的使用以及消费者普遍对于品牌信息的低信任度,“影响者营销(Influencer Marketing)”成为了下一阶段各大网商首选的营销方式。据统计显示,超过84%的企业希望使用该方式进行营销,详情见下图:

Why Influencer Marketing is the Next Big Thing [Infographic]

In an overly competitive digital space, brands are now looking to newer options to reach their target audience, and while social media marketing and ad placements are still sought by brands worldwide, the scenario is fast changing.

Given the rise in ad blocker usage, and lower trust in brand messaging, influencer marketing has emerged as new, key option to maximize reach and build authenticity. In essence, influencer marketing is planning your marketing strategy around key individuals who influence your potential buyers. From food bloggers to gadget experts to stock analysts, individuals with a broad, niche follower base have become an extremely valuable asset for brands.

The below infographic from dci provides an overview of a range of interesting facts about the unprecedented growth of influencer marketing as a sales and marketing tool among corporates globally.

Check out the full graphic below for more insights.

标题:Why Influencer Marketing is the Next Big Thing [Infographic]

机构:SocialMediaToday

链接:https://www.socialmediatoday.com/news/why-influencer-marketing-is-the-next-big-thing-infographic/515843/


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