#研究分享#【别输在“起跑线”上:6步教你优化SEO】

#研究分享#【别输在“起跑线”上:6步教你优化SEO】谷歌在解释“搜索引擎如何确定搜索结果中的排名”时提及搜索结果由超过130万亿个页面组成,而第一页大约只会呈现10个结果。如何才能在首页跻身前列,是你的品牌被用户关注的关键。从现在开始着手,借助外力(不要自己DIY),但要了解SEO的基本知识,搜集有用的建议,同时确保自己品牌主页的质量,耐心经营,毕竟优化SEO是一个过程。

6 SEO Tips to Help Small Businesses Get Ahead In 2018

The web is growing

When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”. That was in 2013.

Here's how it looked in November 2017 when Google’s Gary Illes said that they were aware of roughly 130 trillion pages. That’s over 300 percent growth in just 4 years.

Google's How Search Works Page in November 2013. Small Business SEO: Do These 5 Things To Get Ahead in 2018.

When the web grows, competition grows also - there are only 10 spots on the first page of organic search results, and that number has stayed constant since Google first rolled out in 1998. When you have more and more content competing for those same 10 spots, it gets harder to achieve meaningful results.

It also means the longer you delay search engine optimization (SEO), the further you fall behind.

In order to boost your SEO performance, do these six things right away to get your process on track.

1. Start Now

A 2015 survey by Capital One Spark Business found only 17% of small businesses actively invest in SEO. That means the vast majority - some 83% - don't.

2015 survey by Capital One Spark Business showing only 17% of small businesses actively invest in SEO

Start optimizing now. The first step is always the hardest, but if you don't start, you'll continue to fall further and further behind.

2. Don’t Go It Alone

SEO is complex, far-reaching, and ever-changing. While there are lots of do-it-yourself SEO tips and tutorials readily available on the web, I don’t recommend you go down that path.

Small businesses lack the capital, purchasing power, economies of scale, raw talent, and brand recognition of large businesses. The demands for your time are already too great.

3. Learn the Basics

Rand Fishkin, the founder and former CEO of Moz, once said:

SEO is a long slog, and an ongoing investment.

I couldn’t agree more.

Because SEO is an investment, it should be approached much the same way you would with the purchase of any other large ticket item, like a house, a car, your education, or business. Do your homework, figure out the right investment for your particular situation, and then set about earning it.

The Beginner's Guide to SEO | Moz

Educate yourself on the basics of SEO - the Moz Beginners Guide to SEO is all you'll need. You don’t have to become a technical expert or learn how to differentiate between a '301 redirect' and 'canonical tag', but you do need to get your head around how search engines rank websites and how usability, content, and links influence results.

You should, at the very least, be able to recognize bad advice when it is given to you.

4. Get Useful Advice

Every business is different, and the best approach and strategy for optimizing your website will be unique to your business.

There are lots of SEO companies, and not every one employs Google-endorsed and industry-sanctioned best practices. To better your chances of making the right hiring choice and achieving SEO success, Maile Ohye at Google released this helpful video last year.

Maile's advice is aimed at preventing you from paying a lot of money without positive results or, even worse, losing rankings.

Essentially, that means poor quality websites are not going to rank well on Google.

文章:6 SEO Tips to Help Small Businesses Get Ahead In 2018

作者:Donna Duncan

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/6-seo-tips-to-help-small-businesses-get-ahead-in-2018/515613/


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