【Facebook将进行重大改变 优先呈现亲友互动内容】

【Facebook将进行重大改变 优先呈现亲友互动内容】马克·扎克伯格宣布Facebook的信息流(News Feed)将进行重大改变,即改变其信息流过滤帖子和视频的方式,大幅削减来自新闻网站、品牌企业的媒体内容,优先考虑用户的朋友和家人的内容,以鼓励人们之间更有意义的社交互动。这种转变可能意味着人们在Facebook上花费的时间和一些参与度会在短期内下降,但扎克伯格认为长期来看这对用户和业务都会更好。

Facebook announces major change to its News Feed as Mark Zuckerberg explains users will see more content from friends and family as opposed to media and businesses

  • Mark Zuckerberg announced the changes in a Facebook post on Thursday
  • Changes will mean a family video clip will be prioritised over company posts
  • It may mean that the amount of time people spend on Facebook will decrease 
  • Zuckerberg said it would be better for users and for the business in the long term

Facebook is making major changes to its News Feed so that users can see more content from family and friends.

Posts from businesses, brands and media will be made less prominent in an effort to help users have 'more meaningful social interactions.'

Founder Mark Zuckerberg announced the changes in a sweeping Facebook post on Thursday, saying it was the first in a series of changes in the design of the world's largest social network.

Facebook has already started changing the way it filters posts and videos on its centerpiece News Feed to prioritize content from friends and family of the user.

For example, a family video clip posted by a spouse will be deemed more worthy of attention than a snippet from a star or favorite restaurant.

But experts claim this is just another money-making scheme for the site, pushing companies to buy more adverts to get user attention.

'As we roll this out, you'll see less public content like posts from businesses, brands, and media,' Zuckerberg said in a post at his Facebook page.

'And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people.'

The company has for years prioritized material that its complex computer algorithms think people will engage with through comments, 'likes' or other ways of showing interest.

Zuckerberg said that would no longer be the goal.

'I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,' Zuckerberg said.

The shift was likely to mean that the time people spend on Facebook and some measures of engagement would go down in the short term.

However, Zuckerberg said it would be better for users and for the business over the long term.

But not everyone is convinced.

'It's laughable that they're pretending this is about their users' 'well-being'. It's not - it's about them making more money from ads', Lilach Bullock, a London-based content marketing and social media specialist told MailOnline.

'It feels like every year, businesses, publishers, and other Pages need to open up their wallet if they want anyone to see their updates', she said.

'Now, users need to be 'protected' from seeing content that Facebook deems unworthy of them.'

She believes people can decide for themselves what they want to follow instead of having Facebook decide what protects their 'well-being'.

John Hegeman, a Facebook vice president, said that advertising on the social network would be unaffected by the changes.

Facebook and its social media competitors have been inundated by criticism that their products reinforce users' views on social and political issues and lead to addictive viewing habits, raising questions about possible regulation and the businesses' long-term viability.

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HOW FACEBOOK WILL PRIORITIZE FRIENDS IN YOUR NEWS FEED

Up until now, Facebook has prioritized material that its algorithms think people will engage with through comments, 'likes' or other ways of showing interest.

But 33-year-old founder Mark Zuckerberg says he wants to change the focus to help users have 'more meaningful social interactions.'

The move follows his resolution in 2018 to 'fix' the site.

It is also in response to criticism that Facebook and its social media competitors reinforce users' views on social and political issues.

Critics also say sites like Facebook lead to addictive viewing habits.

Zuckerberg cited research that suggests reading 'passively' on social media was damaging for people's mental health, while interacting proactively with friends was positive.

According to Adam Mosseri, Facebook’s New Feed boss, in practice the change mean

  • Posts from friends and family will get more prominence that video, news, and other content from formal Facebook pages, such as companies and celebrities
  • The number of comments on a post will count more than the number of Likes
  • Posts where people have spend the time to write lengthy comments will be prioritized over those with only short comments
  • While, news and video will still appear in News Feed, the number of friends sharing it will matter more than its overall popularity

The shift could mean that the time people spend on Facebook and some measures of engagement would go down in the short term.

However, Zuckerberg said it would be better for users and for the business over the long term.

原文链接:http://www.dailymail.co.uk/news/article-5261277/Facebook-emphasize-friends-not-news-series-changes.html


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