#研究分享#【社会化媒体内容的最佳发布时间与频率是什么?】

#研究分享#【社会化媒体内容的最佳发布时间与频率是什么?】对于内容生产而言,发表文章的时间和频率通常与内容本身一样重要。不同平台有不同的用户模式,而不同的受众会在不同时间段对内容作出不同的反应。这里有个不同社交媒体的高峰时段与频率参考:1、Twitter:每天3个帖子,主要在中午以后。2、Facebook::每周6-11篇帖子,高峰时段在中午至下午1点之间。3、Instagram:每天1张照片,可以在清晨发。4、Pinterest:每天更新4-10次,集中在下午和晚上。具体如信息图:

Infographic: What's the best time to post social media content?

Different platforms have different user patterns. See this guide for the peak engagement hours for each of the major social media outlets.
By Kevin J. Allen | Posted: January 12, 2018
When and how often you post can often be as important as what you post.Of course, great content will shine through no matter when you post it, but let’s be honest—few brands are peddling winners every time they hit their channels. How can you make the most of your posts by pushing them at strategic times?

Different audiences will respond at different times to a wide variety types of content, and audiences will also differ in the number of posts they’ll tolerate in a given day, week or month. Until you know your audience, you will probably want to stick to a baseline and watch your engagement metrics closely.

[RELATED: Craft messages that resonate with internal and external audiences and move them to act.]

If you’re just launching your social presence, this may be a good jumping-off point:

  • Twitter: 3 posts per day, primarily after noon
  • Facebook: 6­–11 posts per week, focused between noon and 1 p.m.
  • Instagram: 1 photo per day, and don’t be afraid to post in the early morning
  • Pinterest: 4–10 per day, focused in the early afternoon and evening

Do these guidelines have to be prescriptive? Absolutely not.

After all, if everyone posted at these times, no one’s content would ever surface let along go viral. A savvy communicator will spend the first few months experimenting with different types of content at different times and adjust as he or she goes along. Collect your data, analyze it and refine your strategy from there.

For more on frequency and timing, check out the Adobe Spark infographic below:

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