#研究分享#【企业移动化营销的挑战】

#研究分享#【企业移动化营销的挑战】 AppsFlyer和Forrester在一项针对全球250个企业营销人员的移动化广告购买意向的调研中提出,企业在进行移动化营销面临的挑战主要在以下三方面:营销人员对于如何准确地抓取与挖掘可以确认目标用户的数据缺乏洞察力;对于移动广告的程序化购买和投放缺乏足够的专业了解;以及移动广告诈骗在过去一年递增也是营销人员十分担心的问题。http://www.looooker.com/?p=52144

Marketers' Top Mobile Advertising Challenges
challenges-appsflyer-040118
fraud-appsflyer-040118
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the tactic, according to recent research from AppsFlyer and Forrester.
The report was based on data from a survey of 250 global marketers responsible for mobile ad buying at brands and agencies.
Some 40% of respondents say a lack of visibility into the data used to define audience targeting is a top challenge that prevents their firm from meeting its mobile advertising goals.
Another 39% of respondents say a lack of knowledge about programmatic and mobile ad buying within their company prevents their firm from meeting its mobile advertising goals.
Some 43% of marketers say the amount of mobile ad fraud that they are subject to has increased over the past 12 months.
Just over one-third (34%) of marketers estimate that more than 40% of their mobile ad budget is subject to fraud for both in-app and mobile Web advertising.
标题:Marketers' Top Mobile Advertising Challenges
来源:marketingprofs
链接:https://www.marketingprofs.com/charts/2018/33359/marketers-top-mobile-advertising-challenges

Comments are closed.



无觅相关文章插件