外国学生开始透过社会媒体 选择自己心仪的学校

#研究分享#【使用社会媒体 选择自己心仪的学校】一间外国教育咨询机构的调查显示:1)44%的受访者会使用社交网络,了解心仪大学的资讯或印象;2)主要了解的社交网站依次是Facebook(36%)、Google+(13%)、YouTube(7%);3)一半的受访者认为,社交媒体确实影响了他们最终的选择;你会这样做吗?

原标题:Social media college research up among students,says report

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More students are turning to social networks to inform their college search, according to a study by education consulting firm Art & Science Group.

Forty-four percent of the firm's sample of college-bound students indicated they used social networking sites to gather information or impressions about colleges, up from 18 percent in 2008.

Of the group of students who used social media for college research, an overwhelming majority (36 percent) said they preferred Facebook; Google+ (13 percent) and YouTube (7 percent) followed.

Half of the students who used social media in their college search said it did influence their decision. Study respondents said they "read the comments by students at specific schools," "looked at notes or blogs to see what people are staying about the college," or "look at pictures of students at specific schools." The study found that students got a better sense of the social life or how they would fit in at schools than the schools' academic quality or prestige on social media.

Overall, students ranked social media as the least helpful college resource, favoring college websites and visits.

The firm concluded that "social media sites are increasingly influencing students’ college considerations," but "their role in the college decision-making process may, in fact, be greatly over estimated by some admissions offices."

The Art & Science Group's student was sent to 39,000 random SAT test takers in late 2012, with 1,138 students qualifying for participation. All respondents were four-year college-bound students.

 

文章链接:http://www.boston.com/mt/yourcampus/college-bound-boston/2013/09/social_media_college_research.html

文章来源:http://www.boston.com

作者:Catherine Cloutier


1 条评论

  1. lixuejing说道:

    感谢分享,内容以发布http://e.weibo.com/1711479641/A8ETlpckc



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