#研究分享#【2018年5大营销趋势预测】

#研究分享#【2018年5大营销趋势预测】增强现实技术、聊天机器人、人工智能……这些名词不再稀有,几乎遍及每个品牌的营销策略,难的是,如何更加精准地预测它们的发展方向。以下是我们需要关注的:1)小众影响力营销(关注粉丝量小于十万的网红博主);2)基于用户数据的个性化定制;3)AR体验的普及;4)在AI助力下数字化营销更便捷高效;5)客户旅程分析(CJM)将得到更广泛的重视。

5 Big Marketing Trends to Watch in 2018

As we advance towards the end of the year, everyone’s thinking about what’s coming next, what’s on the horizon for digital marketing and social media in 2018.

Augmented reality, chatbots, AI – there’s a couple of staples that seem to be on everyone’s lists, but while we’re all confident that these technologies will become more prevalent, it’s more difficult to predict exactly how they’ll grow.

To provide some additional perspective on this, the team at MDG Advertising have put together this new infographic and report, which looks at five big marketing trends which are set to take over in 2018.

But more than just highlighting the basics, MDG have sought to provide additional context on the use and application of each – take a look at the infographic below for more insight.

5 Big Marketing Trends to Watch in 2018 [Infographic] | Social Media Today

文章:5 Big Marketing Trends to Watch in 2018

作者: Andrew Hutchinson

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/5-big-marketing-trends-to-watch-in-2018-infographic/512976/


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