#研究分享#【内容营销:篇幅越长越容易成为爆款】

#研究分享#【内容营销:篇幅越长越容易成为爆款】内容营销成功的要素之一就是篇幅。数据显示,最受欢迎的内容篇幅大致在2000字~2600字之间,因此超过2000字的内容在SEO和分享次数上更占优势。打造长文章可参见以下6步:1)明确你的目标 2)决定是所有用户可见,还是需登录/输入邮箱地址后可见 3)选择你的主题,符合你的用户的需求 4)自己创作或是请人运作 5)在脑内提前建构题目、段落等布局 6)规划好长文章的推广策略

Why Long-Form Content Performs Better and How to Create it

As soon as the term "content marketing" became a trending buzzword several years ago, companies began scrambling to pump out blog posts. After all, it's as easy as slapping some words together and hitting the 'publish' button, right?

There's a range of factors which will determine the success of your content, including length. Long-form content, which is typically described as being longer than 2,000 words, has proven to perform better, in terms of SEO and social shares, helping to boost visibility.

Check out the infographic below from

SerpLogic which highlights the many benefits of long-form content, as well as a six-step process that details how to create it.

Why Long-Form Content Performs Better and How to Create it [Infographic] | Social Media Today

文章:Why Long-Form Content Performs Better and How to Create it

作者:Irfan Ahmad

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/why-long-form-content-performs-better-and-how-to-create-it-infographic/512337/


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