#研究分享#【2017年,在线医疗市场的三个关键特征】

#研究分享#【2017年,在线医疗市场的三个关键特征】临近年终,又到了整合数据做总结的时候。对于在线医疗行业来讲,2017年呈现出三个关键特征:在线医疗用户中,有超过80%的消费者认为,线上的活跃度代表着医院的前沿;大约有65%的人会通过线上搜索特定的医疗问题(糖尿病、乳腺癌和带状疱疹是搜索最多的疾病);大约有30%的成年患者会通过社交媒体与其他患者分享他们的健康状况。

Infographic: 3 steps to improve online health care marketing

Specific searches and shareable content can boost your hospital’s PR efforts. This infographic sheds light on consumer research and the importance of being specific in your marketing.
By Susan Young | Posted: December 1, 2017
As the holiday season approaches, it’s a good time to take stock of your 2017 marketing and outreach efforts. Our continuous refinement of vital information can help us create new opportunities to connect with our various communities.

[FREE GUIDE: The Power of Online Ratings and Reviews]

For example, this infographic from Fluency Health says:

  • More than 80 percent of consumers believe an active online presence means a hospital is “cutting edge.”
  • Some 65 percent of people search for a particular medical problem. (Diabetes, breast cancer and shingles are among the most popular monthly searches.)
  • Around 30 percent of adults share details about their health with other patients via social media.

Take a look:

three keys for marketing healthcare online infographic

来源:https://www.ragan.com/Main/Articles/53637.aspx


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