#研究分享#【信息图:内容营销策略调查报告】

#研究分享#【信息图:内容营销策略调查报告】当前有98%以上的营销者认可内容营销策略的重要性,但只有约55%的营销者有具体策略。该图还提供了一些制定内容策略需要注意的要点:1、注意可视化,确保团队内人员都可知晓计划;2、具备KPI以及其他可供测量的成功标准;3、圈定目标群体和内容范畴。更多戳: http://www.looooker.com/archives/51000

The State of Content Strategy [Infographic]

Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to recent survey of people who subscribe to The Content Strategist, 98% of senior marketers believe strategy is important. So how are marketers turning that belief into action?

While it’s clear everyone believes in strategy, not everyon's taking the necessary steps to develop a strong foundation for their content. 83% of marketers have a content strategy, and of that total, only about half have it officially documented (meaning it’s not just a nebulous concept that lives in their team’s heads). Having a documented strategy that's actionable, and tied to key metrics, is critical for marketing success, as the survey showed.

There’s a lot of room for improvement - and that’s not even accounting for the fact that the respondents likely have a stronger grasp of content strategy than the average marketer. CMI’s 2016 study, for example, showed that only 37% of marketers have a documented content strategy. For more insight into the state of content strategy, check out the infographic below.

标题:The State of Content Strategy [Infographic]

机构:SocialMediaToday

链接:https://www.socialmediatoday.com/news/the-state-of-content-strategy-infographic/511609/

 


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