#研究分享#【信息图:微小企业视频营销的策略】

#研究分享#【信息图:微小企业视频营销的策略】(1)视频少于2分钟(Wistia研究显示,2分钟后用户活跃度开始下降);(2)选出用户问题,一步步展示如何解决(Buzzsumo对100万个视频进行的分析显示,“怎么做”等硬技能类干货视频最受欢迎); (3)记得加字幕(许多用户看视频不开声音);(4)使用竖屏视频直播等。http://www.looooker.com/?p=50546

The Small Business Guide to Facebook Video Marketing [Infographic]

by Laura Forer  |  November 7, 2017
Video has become a major component of content marketing, and it's not just the big brands that are using this medium. Small businesses can achieve a big impact with videos as well.Today's infographic by funder The Business Backer offers 11 tips to help small businesses create Facebook videos that keep up with the big guys. It offers advice on length (keep videos to two minutes maximum), format (vertical videos gain 50% more impressions than landscape), content (tips and how-to videos perform well), and more.

It also offers resources to help enhance your videos with text, which is important since up to 85% of Facebook videos are watched without sound.

And since you're publishing on Facebook already, the graphic suggests, you might as well use Facebook ads to help promote it. Ads can be highly targeted to help you reach your key audience.

To get started creating your Facebook videos, check out the infographic. Just tap or click to see a larger version.

171107-infographic-small-business-guide-to-facebook-video-marketing-small

标题:The Small Business Guide to Facebook Video Marketing [Infographic]

来源:marketingprofs

链接:https://www.marketingprofs.com/chirp/2017/33043/the-small-business-guide-to-facebook-video-marketing-infographic


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