#研究分享#【数据显示:Facebook的反馈应用呈上升趋势】

#研究分享#【数据显示:Facebook的反馈应用呈上升趋势】Facebook的“Reaction”应用已经推出一年半了,且权重将会增大。Socialbakers最近发布的信息图显示,积极的反馈显著多于消极反馈,93.76%的用户偏向使用点赞功能,来自北欧的品牌最容易获得评论。此外,Reaction的使用量正在逐步提升,这可能为品牌提供更多的机会。 http://www.looooker.com/archives/48205

Facebook Reactions Use on the Rise, According to New Data [Infographic]

August 30, 2017 Andrew Hutchinson

Facebook’s Reactions have been around for more than a year and a half now, and while their adoption and usage has been relatively low, they do add something new to the Facebook process. And with Facebook announcing that Reactions would be weighted more heavily in the News Feed algorithm back in February, brands got a whole lot more interested (or should have), putting an extra emphasis on Reactions usage.

So how has reactions usage changed since then?

Socialbakers has published a new infographic providing an update on Reactions use, showing how people are using Reactions to respond to brand content.

And while the findings are much the same as other research on Reactions use (positive responses are far more popular than negative, despite the calls for a ‘dislike’ button, while the basic Like is still the leading response by a big margin), the data shows that Reactions usage is on the rise, which could provide more opportunity for brands.

Facebook Reactions Use on the Rise, According to New Data [Infographic] | Social Media Today

作者:Andrew Hutchinson

来源:socialmediatoday

链接:http://www.socialmediatoday.com/social-networks/facebook-reactions-use-rise-according-new-data-infographic


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