#研究分享#【移动营销:视频优先战略】

#研究分享#【移动营销:视频优先战略】Animoto通过对1000个消费者和500个市场人员的调查显示,64%的消费者认为在Facebook上观看视频对于他们的购买决策产生了促进作用,81%的营销人员正在优化移动端观看视频的体验,39%在剪辑适配不同宽屏或者竖屏的视频,视频分发最佳渠道是Facebook、Instagram Stories, Snapchat。http://www.looooker.com/?p=46713
Infographic: Video More Important Than Ever in Social Media
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MAW recently shared the insightful findings of a new survey by Animoto, a cloud-based video creation service that produces video from photos, video clips, and music. According to the report in question, the final word in social media may soon be lots fewer words —...
MAW recently shared the insightful findings of a new survey by Animoto, a cloud-based video creation service that produces video from photos, video clips, and music.
According to the report in question, the final word in social media may soon be lots fewer words — and a whole lot more video.
Animoto researchers weren’t shocked. After all, they had heard Facebook CEO Mark Zuckerberg say in a recent earning call that “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video.”
Today, “video-first” has become a reality for consumers and marketers alike.
“After Animoto surveyed 1,000 consumers and 500 marketers to find out how video is making an impact, the data showed that 64 percent of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month,” the report explains. “And 81 percent of marketers are optimizing their social videos for mobile viewership, including 39% that are creating square and/or vertical videos.”
The top three channels for social video? Facebook, Instagram Stories, and Snapchat are currently the leaders of the pack.
Check out the full infographic below.
标题:Infographic: Video More Important Than Ever in Social Media
链接:https://mobilemarketingwatch.com/infographic-video-important-ever-social-media-72070/
来源:mobilemarketingwatch

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