#研究分享#【发布最受欢迎Facebook帖子的三大技巧】

#研究分享#【发布最受欢迎Facebook帖子的三大技巧】1、简短即美,长篇帖子并不总是最好的,研究显示,产生参与度最多的Facebook帖子不到50字。2、管理好最佳发布时间,在Facebook上发布帖子的最佳时间是非工作时间,在非高峰时段发布内容,竞争者少,更有机会被看到、阅读和分享。3、分享视频,视频形式比其他内容形式更受欢迎。http://www.looooker.com/?p=46573

Infographic: 3 secrets to outstanding Facebook posts

For digital marketers, the platform offers the most number of interested consumers of any social media site. Here’s how you can be heard over the noise.
When it comes to social media, Facebook is king.Roughly 79 percent of internet users in the United States use the platform—and most Americans use Facebook more than any other social media site or app. That presents a huge opportunity—and challenge—for marketers.What makes a Facebook post get more likes, shares and comments?

The secrets are out in a BuzzSumo infographic featuring findings from a the company's research report. The report, which analyzed 800 million Facebook posts published during 2016, revealed stunning social surprises about the types of Facebook posts that earn the most engagement. consumers love and those that earn the most engagement.

Here are three elements of Facebook posts that can help win the hearts and shares of consumers:

1. Short is sweet. 

Long posts aren’t always best: Facebook posts which generated the most engagement had fewer than 50 words. Additionally, posts that shared links earned higher interaction when those links led to posts with only 1,000 to 3,000 words. Less is more when posting on Facebook.

2. Time your “likes.”

The best time to post on Facebook is during off-hours, when there is less competition to be seen in users’ news feeds. By posting on Facebook during off-peak hours, your posts have a greater chance of being seen, read and shared—setting you on the right track for greater engagement.

[RELATED: Attend our Google Virtual Summit, and receive practical, engagingand informative tips for using Google.]

3. Share videos to captivate.

With so many Facebook posts vying to be seen and shared, grab readers’ attention through videos. They’re shared on Facebook more often than other types of content.

See more surprising findings from the study in the infographic below:

 

标题:Infographic: 3 secrets to outstanding Facebook posts

作者:Michael Del Gigante

来源:ragan.com

链接:https://www.ragan.com/Main/Articles/52986.aspx


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