#研究分享#【年轻女性社交习惯、职业规划分析】

#研究分享#【年轻女性社交习惯、职业规划分析】根据全球在线职业规划平台Create & Cultivate与市场营销机构Buzz MG 一项针对“千禧一代”年轻女性的职业、家庭和社交习惯的调查显示,83%的年轻女性希望拥有自己的事业,62%是全职工作,58%认为开创事业是最感兴趣的职业规划,82%是社交网络的活跃使用者,在Instagram上花费时间最多,51%认为Linkedin是最有效的职场社交平台。对于工作的考量上,年轻女性把公司文化放在重要的位置,并认为家庭排第一,自我排第二,事业排第三,大部分的年轻女性没有储蓄习惯。http://www.looooker.com/?p=45958
Infographic: Most Millennial Women Value Entrepreneurship, but They Also Prioritize Family
83% want to own their own business, while 55% work on a 'side hustle'
Whether job hunting on social media, balancing career and home life or working on their side hustles, millennial women are bringing a new and unique ethos to the workplace.
“Women can put family and company culture first but still manage to save more, and do more, with the money they are given,” explained Jaclyn Johnson, CEO of online career advice platform Create & Cultivate, which teamed up with marketing research agency Buzz MG to survey more than 400 millennial females about their jobs, finances and social habits.
One of the study’s biggest take-aways was the fact that 83 percent of women said they want to own their own businesses. As a result, “the tone of advertising needs to be overhauled,” Johnson said. “It went from women as homemakers, to women as corporate success stories, to women now being the CEO of their own lives and businesses.”
标题:Infographic: Most Millennial Women Value Entrepreneurship, but They Also Prioritize Family
来源:adweek
链接:http://www.adweek.com/brand-marketing/infographic-most-millennial-women-value-entrepreneurship-but-they-also-prioritize-family/

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