#研究分享#【皮尤《网络新闻发展报告》】

#研究分享#【皮尤《网络新闻发展报告》】皮尤日前公布了一份从2008年起至今的网络新闻调查报告,与之前公布的报纸等其他传媒产品的报告不同,美国的网络新闻行业自2008年起至2016年在读者数量和金融等方面基本维持稳定,而网络杂志的受众人数则逐年下降。

Network News Fact Sheet

Network TV news – appointment viewing for more than 20 million Americans – has experienced relative stability in the size of its audience over the past decade. Financially, in recent years, the news programs of the three major networks – NBC, ABC and CBS – have generated growing revenue. Explore the patterns and longitudinal data about network TV news below.

Audience

Combined average viewership for the ABC, CBS and NBC evening newscasts remained stable, down 1% in 2016, staying at about 24 million, according to Pew Research Center analysis of Nielsen Media Research data.

Evening network news viewership

1

Combined average evening viewership (NBC Nightly News, ABC's World NewsTonight and CBS Evening News)200820092010201120122013201420152016010.0 M20.0 M30.0 M40.0 M2009Viewership: 22,223,000

Note: Numbers represent the combined annual average for each show for each broadcast calendar year.
Source: Pew Research Center analysis of Nielsen Media Research data, used under license.

PEW RESEARCH CENTER

Viewership for morning newscasts – NBC’s Today, ABC’s Good Morning America and CBS This Morning – was also stable, down 1% in 2016, staying at about 13 million.

Morning network news viewership

2

 

Combined average morning viewership (NBC's Today, ABC's Good MorningAmerica and CBS This Morning)200820092010201120122013201420152016010.0 M20.0 M30.0 M40.0 M2009Viewership: 12,738,000

Note: Numbers represent the combined annual average of each show for each broadcast calendar year. Prior to 2012, numbers reflect viewership for CBS's The Early Show, instead of CBS This Morning.
Source: Pew Research Center analysis of Nielsen Media Research data, used under license.

PEW RESEARCH CENTER

The combined average audience for the network Sunday political talk shows on NBC, ABC and CBS – Meet the Press, This Week and Face the Nation, respectively – grew 14% in 2016 from the year before. This follows an 8% increase from 2014 to 2015.

There is a fourth network-based Sunday political talk show: Fox News Sunday. It airs on Fox Broadcasting Company’s affiliate stations (separate from the cable entity) and is the only national-level news programming produced by the network. When those viewership figures are included in the mix the pattern for the year is the same – 14% growth.

Sunday morning network political talk show viewership3

Combined average Sunday political talk show viewership (NBC's Meet thePress, ABC's This Week and CBS's Face the Nation)200820092010201120122013201420152016010.0 M20.0 M30.0 M40.0 M2009Viewership: 8,927,000

Note: Numbers represent the combined annual average for each show for each broadcast calendar year. Sunday morning network political talk shows include NBC's Meet the Press, ABC's This Week and CBS's Face the Nation.
Source: Pew Research Center analysis of Nielsen Media Research data, used under license.

PEW RESEARCH CENTER

Combined viewership for the six newsmagazine shows aired by the networks – CBS’s 60 Minutes and 48 Hours, ABC’s 20/20 and Nightline, and NBC’s Dateline Friday and Dateline Sunday – continued to decline in 2016 down 5% from 2015.

Newsmagazine network viewership

4

Combined average newsmagazine viewership200820092010201120122013201420152016010.0 M20.0 M30.0 M40.0 M2009Viewership: 39,173,000

Note: Numbers represent the combined annual average for each show for each broadcast calendar year. Newsmagazine network shows include ABC's Nightline, ABC's 20/20, CBS's 48 Hours, CBS's 60 Minutes, NBC's Dateline Friday and NBC's Dateline Sunday. Dateline Sunday only airs in the spring; Dateline Friday data for the month of April 2013 are not available and therefore not included in the 2013 average.
Source: Pew Research Center analysis of Nielsen Media Research data, used under license.

PEW RESEARCH CENTER

Economics

Advertising revenue estimates for the three evening news programs – NBC Nightly News, ABC’s World News Tonight and CBS Evening News – showed growth in 2016. For the first three quarters of 2016, combined revenues for the evening broadcast news programs were up an estimated 12% compared with the same three quarters in 2015, according to advertising revenue estimates from Kantar Media.

Evening network news revenue

5

Estimated advertising revenue in the first quarters of each year for network TVevening news programs201220132014201520160250.0 M500.0 M750.0 M1.0 B2015Revenue: $374,721,000
6

Note: The above figures only include Monday through Friday telecasts of NBC Nightly News, ABC's World News and CBS Evening News. Numbers represent the first three quarters of each year from Jan. 1 to Sept. 30.
Source: Kantar Media.

PEW RESEARCH CENTER

The three networks also experienced financial growth for the morning news programs from the previous year: up 3% to an estimated $836 million in advertising revenue for the period of January-September 2016.

标题:Network News Fact Sheet

机构:Pew Research Center

网址:http://www.journalism.org/fact-sheet/network-news/


发表评论

登录 后发表评论.



无觅相关文章插件