#研究分享#【一张图告诉你如何通过视觉效果吸引用户】

#研究分享#【一张图告诉你如何通过视觉效果吸引用户】Vistaprint创建的信息图表显示,品牌视觉效果很有可能赢得用户的心。研究表明,积极的品牌互动能够刺激大脑中与奖励和自我认同相关的部分,甚至释放与个人信任相关的化学物质。对此,Vistaprint提出,1、捕捉用户的“眼睛”,确保颜色、控制和一致性,近90%的品牌视觉认知的即刻判断可归因于颜色。2、提供个性化服务,个性化可以提高通信渠道的转换率。3、注重持久性,创建一个完整统一、瞄准目标用户的网站来使用户留到最后。 http://www.looooker.com/archives/45367

Infographic: Using visuals to hook customers

Hint: The right colors can open doors; the wrong ones will shut them in your face.
Establishing a beloved, trusted brand is the great white whale of modern marketing: It’s an elusive thing to harpoon.Vistaprint has created an infographic to help you hook customers with memorable visuals. Way beyond mere aesthetics, your branding visuals have the potential to win over hearts (and heads). The graphic cites research showing that positive brand interactions activate the part of the brain associated with reward and self-identification, and even release the same chemical linked to personal trust.[RELATEDContent Strategy Virtual Summit]To create this connection with potential clients, Vistaprint advises “catching their eye” with color, control and consistency. They claim nearly “90 percent of immediate judgements of a brand’s visual identity can be attributed to color alone.” Apologies in advance if your color scheme features orange, yellow and brown, because consumers apparently view you as “cheap.”

The infographic also recommends you “make it personal” by tailoring your email, direct mail and in-person interactions to the specifications of whomever you’re communicating with. Personalization has been known to increase conversion rates across communication channels.

The graphic’s final exhortation is to “make it last” by creating a seamless, appealing website that reinforces consumer confidence. Vistaprint says it only takes 17 milliseconds for a visitor to form an opinion about your site, so it’s crucial to avoid clutter and make sure fonts, colors and buttons are consistent throughout.

Use the graphic below to gauge what kind of impression your brand is making.

Vistaprint-Corporate-Brand-Above-the-Rest

 

 

标题:Infographic: Using visuals to hook customers

来源:ragan.com

链接:https://www.ragan.com/Main/Articles/52839.aspx

 


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