#研究分享#【AR:行业化应用兴起】

#研究分享#【AR:行业化应用兴起】近年来,AR在娱乐业、零售业被越来越多地采用,Pokemon Go在推向市场的第一个月吸引1亿次下载,通过手机即可体验家具摆在家中感觉的宜家AR手机软件在面市的第一个月也吸引850万次下载。此外,AR还将在操作性的制造工作等发挥作用,如AR给工程技术人员带来沉浸式的一步步指导及在培训业中带来持续化的学习体验。http://www.looooker.com/?p=45293

Augmented reality in the industrial environment: the benefits and challenges

Industry 4.0 concept .Man hand holding tablet with Augmented reality screen software and blue tone of automate wireless Robot arm in smart factory background

'Immersive 3D content is the next obvious thing'. This comment from the CEO of Facebook, Mark Zuckerberg represents the transformational changes facing businesses across different industries

Today, the enablers of augmented reality (AR) focus on two main fields of industry: entertainment and retail (e-commerce). Pokemon Go, the AR smartphone app, was a worldwide sensation when it was released last year; attracting 100 million downloads within its first month on the market. This revealed that for the consumer, AR technology is hugely popular and at the right stage of maturity.

Similarly, IKEA’s AR app, which allows users to view furniture in their home before purchasing, was downloaded 8.5 million times in the first months after its launch. This technological trend is changing how consumers interact with brands and this user-centric capability will spill over into daily business, according to Marco Liesegang, senior manager for IoT/I4.0 solutions at Ernst & Young GMBH WPG at LiveWorx 2017.

AR will change how businesses think about new digital experiences and change the ways of working for companies, suggested Liesegang. AR is taking familiar experiences and making them more engaging, entertaining and productive. It will not only benefit the consumer, but will help improve and motivate employees internally, he continued.

This shift from the physical to the virtual is in its early stages, but Liesegang pointed to research that suggested the rise of AR in manufacturing, and most other industries (like gaming) will surge by 2024.

The benefits

The industrial applications for AR vary and Liesegang pointed to six, which he believed will be greatly impacted.

Operations

As an example, AR will be able to provide immersive step-by-step instructions for technicians. This will lead to time saving through improved performance, and cost reduction through the use of less resources.

Maintenance

For this example, Liesegang pointed to the simplification of maintenance work. AR will enable faster performance of this type of work, while a reduction in cost will be evident because of there will be significantly less errors.

>See also: Augmented reality: a revolution?

Training

The visualisation of internal components of machines and machine parts will allow for quality improvement in training, with a more authentic and sustainable learning experience.

He went on to explain three more industrial applications for AR, which can be viewed below.

Industrial Application Areas for Augmented Reality

But, of course, there are challenges of implementing industrial AR.

The challenges

The challenges identified fall into two categories: human and operations.

On the human side, decision makers want to see the business value immediately once they have instigated a new technology, like AR – because of the mass changes that come with it. But this is not the case.

>See also: Augmented reality vs. virtual reality

Instant results are unlikely, but over time the impact will be truly transformational. This challenge is further hindered by the reluctance of business leaders, and indeed employees, to change the modus operandi. Many are happy to work in a more comfortable, traditional environment. This is not the case for the innovators. Coupled with this, the skills shortage – a problem facing all businesses – further challenges the adoption of AR. There are a lack of developers, and little resources for AR training.

The second set of challenges facing the AR adoption movement comes from the operational side of industry practice. Lack of network connectivity is an issue that must be addressed, while a lack of content (or data) hinders the ability to gain value from AR. The technology needs data to thrive and impact business in the way innovators know it can.

>See also: Augmented reality means augmented risk to networks

This seems daunting, and it is. But, Liesegang provided the audience at LiveWorx with solutions to these challenges: service expertise, hardware, software, content and education.

Service expertise

Service expertise will help in maintaining inevitable troubleshooting and user support to ensure the reliable and accurate 24/7 operation of systems needed to integrate AR.

Hardware

Hardware needs to be updated and robust enough to use in industrial environments. This will provide the required comfort from those business leaders that are reluctant to adopt the emerging software-based technology into operations.

Software

The software should offer the required security and reliability aspects for industrial usage, and be suitable, as well as easy to use.

Content, in turn, should be easily accessible through standardised and open interfaces for various systems, like CAD and PLM.

Content

The content generated from the growing range of IoT connected devices in an industrial setting should be made completely accessible in reasonable quality, and available in well maintained data structures. This can be achieved via IIoT manufacturing platforms, like ThingWorx 8.

Education

AR training and education should be made mandatory for workers to avoid employee reluctance, due to missing knowledge and mistrust of new, emerging technologies.

标题:Augmented reality in the industrial environment: the benefits and challenges

来源:information-age

链接:http://www.information-age.com/augmented-reality-industry-benefits-challenges-123466440/


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