#研究分享#【市场营销技术趋势:生物识别、VR与AR、联结】

During an AIMIA roundtable discussion, leading agencies and marketers shed light on the next big things in marketing technology. Here’s what the leaders of the industry think about the future of MarTech.

 

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  • 1. Back to basic optimisation and personalisation: “It might not be sexy (like AI or data science) but that’s what gets you the uplift.”
  • 2. Connecting the dots: “That’s what actually makes you successful — more than any piece of technology.”
  • 3. Intersection of technology and biology: “One revolution comes from the intersection of technology and biology. Touch is one example. Voice is another. The ability of a machine to hear me and respond to me — that takes things to the next level.”
  • 4. Augmented and virtual reality: “If and when VR evolves, you will have this massive segment of the population that will log into virtual worlds. Brands will have their own worlds.”

报告下载:AIMIA_Technology_whitepaper_March_FINAL

标题:Infographic – The Next Big Things In Marketing Technology

来源:which-50

链接:https://which-50.com/infographic-next-big-things-marketing-technology/


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