#研究分享#【一张图告诉你营销人员应该注意哪些社交媒体新趋势】

#研究分享#【一张图告诉你营销人员应该注意哪些社交媒体新趋势】在线平台将数字营销推向新的高度,83%的营销者表示使用过社交媒体提升公司声誉、增加与用户的互动。随着社交媒体在2017年继续成长,这八大趋势值得注意:1、直播视频,2、聊天机器人的兴起,3、更多短暂社交内容,4、社交平台融合,5、获得有机社交流量的难度增大,6、虚拟现实与增强现实,7、更个性化的内容,8、对社交媒体影响者更加依赖。http://www.looooker.com/archives/43686

Infographic: Marketers, watch for these social media trends

Online platform has pushed digital marketing to new heights and helped brand managers better boost organizations’ reputations—as well as interactions with consumers.
Social media has reached a maturity level many once thought unfathomable.Think back to the early days of Friendster, MySpace and even Facebook: Who could have imagined then that in a matter of years several social platforms would grow into multi-billion dollar organizations?Though Friendster and MySpace have disappeared from the narrative, platforms such as LinkedIn, Twitter, Snapchat and Facebook have become mainstays in our collective consciousness.

[RELATED: Attend the Big 5 Social Media Boot Camp and learn to use Facebook, LinkedIn, Snapchat and Instagram to get huge results.]

Social media has also come to dominate the marketing landscape, with 83 percent of marketers saying they’ve used online platforms to boost the presence and perception of their organizations and clients.

As social media continues to mature in 2017, watch for these eight trends:

1. Live-streaming video

2. The rise of chatbots

3. Additional expiring social content

4. Merging of social platforms

5. Harder acquisition of organic social traffic

6. Virtual and augmented reality

7. More personalized content

8. Increased reliance on social media power users

For more on these trends, check out CJG Digital Marketing’s infographic below:

Social-Media-Trends-to-Watch-Out-for-in-2017-HD

 

标题:Infographic: Marketers, watch for these social media trends

作者:  Kevin J. Allen

来源:ragan.com

链接:https://www.ragan.com/Main/Articles/52647.aspx


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