#研究分享#【“三人成虎”“人言可畏”,网络口碑到底对你的品牌有多重要?】

#研究分享#【“三人成虎”“人言可畏”,网络口碑到底对你的品牌有多重要?】豆瓣、大众点评、淘宝……五花八门的网络评分平台上任一条“短平快”的吐槽,都有可能撼动你在自家官网和官PO上洋洋洒洒、苦心经营塑造的良好形象,至于是“一言兴邦”还是“一言丧邦”,就要看你的在线信誉管理(ORM)是否OK了。从餐厅到电影,从旅行到看病,为了守护评分页面上的"小星星",商家使出浑身解数,而顾客自始至终,不过追求货真价实而已。

How Online Reviews Can Make or Break Your Business

Online reputation management (ORM) is a critical consideration for any business, restaurant and travel-focused brands in particular. Nowadays, what people say and write about your business on social media, in discussion groups, on industry forums or review sites has much more impact and influence than what brands convey in their owned media and advertising efforts.

The folks at Websitebuilder recently came up with this brilliant infographic that does a stellar job at summarizing some of the key elements and stats regarding how these reviews can make or break some businesses. We all know this in the travel and hospitality realm, with the likes of TripAdvisor, Google, Yelp and OTA sites such as Booking.com or Hotels.com, for example. But interestingly enough - and showing that they're not alone in this mainstream phenomenon - you'll also see there are various other industries that must now deal with the challenges of online reputation management.

Check out the complete infographic below:

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文章:How Online Reviews Can Make or Break Your Business

作者 : Frederic Gonzalo

来源:Social Media Today

链接:http://www.socialmediatoday.com/marketing/how-online-reviews-can-make-or-break-your-business-infographic


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