#研究分享#【不同年龄群喜欢的视频有何不同?】

#研究分享#【不同年龄群喜欢的视频有何不同?】Adweek发布的一张年龄群体与喜欢的视频类型的数据图显示,年纪越大的人群越喜欢观看“如何使用”等教育类、技能类视频,如71%的"X一代"(60后70后)喜欢观看教育相关的视频;“Y一代"(80后)最喜欢健身类视频以及产品评测类视频;“Z一代"(95后)最喜欢看时尚和生活方式相关的视频和开箱视频等,越年轻的群体越喜欢通过Snapchat、Instagram观看视频。http://www.looooker.com/?p=41607

Infographic: How Generations X, Y and Z consume video

They all visit YouTube, but each group expects different content from the platform. If any of these age groups are your target demographic, this is what you should know.
By Kristin Long | Posted: February 27, 2017
Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways-especially when it comes to video.

An infographic from Adweek breaks down how much each generation watches video content, as well as what video platforms they prefer and what types of videos they like to watch.

For example, though YouTube is still the most popular video platform for all three generations, Generations X and Y also like to watch videos on Facebook and Instagram, whereas Generation Z prefers Snapchat and Instagram.

What types of videos does each generation prefer?

  • Generation X watches the most educational videos.
  • Generation Y watches the most fitness videos.
  • Generation Z watches the most fashion and style videos.

Check out the infographic below for more:

Generations_X_Y_Z_Consume_Video_Content_Infographic

标题:Infographic: How Generations X, Y and Z consume video

来源:ragan

链接:https://www.ragan.com/Main/Articles/52400.aspx


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