#研究分享#[如何通过整合营销来使消费者获得无缝的用户体验?](附流程图)

#研究分享#[如何通过整合营销来使消费者获得无缝的用户体验?]如何让消费者获取完整的用户体验,并获取更多的浏览量和销售?这需要通过建立整合营销计划来实现:第一步重复观看你的目标(用理性可测量的语言重申你理想的结果、集中在两到三个目标上);第二部选择合适的媒介组合(全面采用传统的、在线、线下等三类营销方法、并问自己如何能够更好的到达目标消费者);第三步考虑你的预算(比较你所能承受的媒介组合方式、基于媒介的最优到达而优化媒介组合);第四步协调各个组成部分(保障信息和设计保持一致、确定时间框架和截止日期);第五步测量并且提炼(找到什么正在驱动流量和销量、从营销战役中调整和学习);http://www.looooker.com/archives/40907

 

How to Achieve a Seamless Customer Experience with Integrated Marketing [Infographic]

Integrated marketing is a form of marketing that ties every marketing outlet together. A campaign that uses integrated marketing reaches its audience through traditional media (e.g., direct mail, outdoor, point of sale), field marketing (e.g., street teams, event sponsorship), and online marketing. One such campaign that proved the effectiveness of integrated marketingwas O2’s “Be More Dog.”

This fun campaign was meant to change consumer perception of the brand and drive the uptake of new products and services - and it all centered on a cat that wants to be more like a dog. It started with a commercial, which accumulated over three million views on YouTube and enjoyed a healthy popularity on the site. Beyond complementary field and traditional marketing, they reached out to influencers and employed the hashtag #Bemoredog to keep the conversation going. And that it did: The campaign inspired over 50,000 online conversations.

How do you create a powerful integrated marketing campaign? You need a goal, the right media mix and, of course, a budget. From there you coordinate the components, then measure and refine once the campaign launches. View the infographic below for more insight on integrated marketing.

How to Achieve a Seamless Customer Experience with Integrated Marketing [Infographic] | Social Media Today

 

主题:How to Achieve a Seamless Customer Experience with Integrated Marketing

作者:AJ Ghergich

来源:socialmediatoday.com

链接:http://www.socialmediatoday.com/smt-influencer/how-achieve-seamless-customer-experience-integrated-marketing-infographic


Comments are closed.



无觅相关文章插件