#研究分享#[互联网如何对线下零售店革命的?]

#研究分享#[互联网如何对线下零售店革命的?]互联网一劳永逸的改变了商业运营的方式,以及客户购买的方式,目前现实社会中零售的图景已经完全改变了。为避免被时代抛弃或是考虑到潜在风险,零售商需要明确究竟哪些需要改变,以适应互联网:1. 建立在线展示平台;2. 重视免费的社交媒体平台;3. 用好社交媒体平台,到你客户经常去的那些地方。4. 线上线下的展示边界和体验已经融合,综合考虑这一切;5. 线上购物将会影响商店管理和客户体验;86%的客户说,如果有更好的购物体验,他们愿意多付出25%的成本来获取。因而,线下零售巨大变化的背后,隐藏着高额利润的潜在商机。http://www.looooker.com/archives/39483

How The Internet Revolutionized Offline Retail [Infographic]

 Irfan Ahmad

Year after year, the command of retail continues to interest customers. Although numerous consumers are now taking advantage of online deals, the experience a shopper has when they can interact with the product in person is still highly influential. Studies show that 25% of consumers purchase a product or service after they've searched locally. In fact, 18% of these purchases are made within one day according to the infographic below from Store Traffic.

Nonetheless, the influence the internet holds over shoppers is intriguing. This can be seen both in the way customers shop and how businesses operate. The landscape of retail has drastically changed. This graphic gives us a summary of how, since its inception, the internet has continued to dominate the shopping experience. It highlights the importance of innovation – if your business doesn't have at least one digital element in it, you may be left behind.

Emerging trends, such as the Internet of Things, will help to shape the future of retail. Soon, simply having a company website will not be enough. Without social media channels, many businesses are failing to connect with a large portion of the population.

Keep reading the infographic below for more.

How The Internet Revolutionized Offline Retail [Infographic] | Social Media TodayThis post originally appeared on Irfan Ahmad's blog.

主题:How The Internet Revolutionized Offline Retail [Infographic]

作者:Irfan Ahmad

来源:socialmediatoday.com

链接:http://www.socialmediatoday.com/marketing/how-internet-revolutionized-offline-retail-infographic


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