#研究分享#【年轻人为何衷情手机App?】

#研究分享#【年轻人为何衷情手机App?】

被称为千禧一代的年轻人们开启了移动数据时代,他们用手机刷app的时间是用台式机的三倍,了解年轻人对app的好恶,有助于社交媒体营销的成功:

48%的用户下载app是看中某种功能,45%是来自朋友推荐;

49%的用户卸载app是因为耗电,61%是因为需要双手操作,41%则是因为对频繁的推送通知烦不胜烦;

最常用的app种类排行依次是社交媒体app,通讯app,游戏app;

54%的年轻人在手机屏上有超过三页的app,43%的用户选择使用手机钱包作为支付手段。

What Do Millennials Really Want From Mobile Apps?

When you think of Millennials - what immediately comes to mind?

Maybe 'youth'.

Maybe 'Snapchat'.

Maybe 'hipsters'.

Regardless of what initially comes to your mind, you should be thinking 'opportunity'.

You see, Millennials aren't the young whipper snappers they were back in 2008. Millennials are now walking amongst us with families of their own, businesses of their own, and with bank accounts that many brands are itching to crack.

One of the most interesting trends that Millennials have brought the world as we know it is the rise of mobile. The impact that mobile has had on our economy cannot be overstated, and the true possibilities are really still to come. There are plenty of mobile trends that are going to continue to shake up life as we know it.

But most brands aren't ready for it.

Most brands don't know what's ahead.

Most brands don't even know what Millennials want when it comes to mobile.

Businesses around the globe have invested millions of dollars into building mobile apps - some have gone on to become brilliant success stories, while others have fallen through the cracks. One of the best ways to increase the likelihood of success when it comes to launching an app it's understanding your audience.

So what are the priorities for Millennials when it comes to a mobile app? What do they REALLY want?

The team at MindSea has conducted a research study and designed this infographic to answer this very question.

 

【手机app】

文章:What Do Millennials Really Want From Mobile Apps?

作者: Ross Simmonds

来源:Social Media Today

链接:http://www.socialmediatoday.com/technology-data/what-do-millennials-really-want-mobile-apps-infographic


Comments are closed.



无觅相关文章插件