“会说话的窗户”:广告会控制我们的潜意识吗?

【“会说话的窗户”:广告会控制我们的潜意识吗?】6月底戛纳国际创意节上,BBDO公司利用一个“骨传导技术”,将广告信息直接灌输到那些靠着列车车窗休息或者睡觉的人的大脑里,命名为“Talking Window“。该技术通过在颅骨中传递振动的方式来将声音传输到人们的内耳里,会让人们感觉声音来自自己的大脑。

Sky Deutschland to broadcast adverts directly into train passengers' heads

Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters' heads.

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Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.

Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google's Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: "Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message."

The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

BBDO spokesman Ulf Brychcy told the BBC: "If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible.

"Some people don't like advertising in general. But this is really a new technology. [It might] not only be used for advertising, but also for music, entertainment, mass transport information, weather reports and so on."

Sky Deutschland said it had not made a decision on whether to launch the campaign.

文章作者:Andrew Trotman5:44PM BST 03 Jul 2013

文章链接:

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10158311/Sky-Deutschland-to-broadcast-adverts-directly-into-train-passengers-heads.html

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