#研究分享#【视频浏览量都是怎么算出来的?】

#研究分享#【视频浏览量都是怎么算出来的?】

在Facebook上,用户观看一个视频3秒钟以上,则视频的浏览量+1,而Youtube上,用户观看大约30秒以上才可计入浏览量。每个社交媒体平台统计浏览量的方式各不相同,但都考虑以下四个要素:

1)视频是自动播放,还是由客户选择播放

2)用户观看多长时间才能计入浏览量

3)视频在不同终端/平台上是否都可播放

4)在社交媒体上浏览和使用第三方应用浏览是否都计入浏览量

How Are Video Views Counted?

Late last month, Facebook was caught up in controversy over an admission that they'd artificially inflated their video metrics by mistakenly calculating their average video views data. The issue sparked a wider discussion about how online video views are measured and what counts as a relevant and beneficial metric when assessing video performance.

The debate over video metrics has been around for some time, but we're still no closer to establishing a uniform, industry-wide agreement on what each video metric actually means. This is most specifically highlighted by the varying ways in which each platform measures a video view - on Facebook, for example, they count a video view once a user has watched at least 3 seconds of a video, but on YouTube, it's more like 30 seconds.

If it sounds confusing, it kind of is - but this new infographic from Pressboard aims to provide additional context to help you get a clearer understanding of how each platform measures it's video view data.

【视频浏览】-1 【视频浏览】-2 【视频浏览】-3 【视频浏览】-4 【视频浏览】-5

【视频浏览】-6

文章:How Are Video Views Counted?

作者: Andrew Hutchinson

来源:Social Media Today

链接:http://www.socialmediatoday.com/social-business/how-are-video-views-counted-infographic

 

 


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