#研究分享#【用户体验设计的意义】

#研究分享#【用户体验设计的意义】

为了提升品牌的竞争力,创造无懈可击的用户体验是必不可少的。忽视用户体验,或修复给用户带来的负面体验,将为你的品牌带来严重损失。进行有效的用户体验设计(UX)投资,不仅可以节约成本,增加收入,还会令你的品牌脱颖而出。

The Business Value of UX Design

With over 3 billion internet users today, the digital world has become an extremely crowded space - which means it's imperative for businesses to provide a top-notch digital experience in order to remain competitive.

A critical step in creating a digital experience that not only attracts users, but also provides real, tangible value to both them and the company, begins with developing a seamless user experience (UX).

Ignoring the user experience or getting it wrong will cost your organization a lot of money down the line. In fact, fixing a UX error after development is up to 100X more expensive than it would have been before development. Applying UX up front is not only much more cost effective, it’s less of a headache.

Investing in effective UX also impacts the bottom line by improving conversion rates and increasing revenue. Plus, it can be a great way to set your organization apart.

If companies don’t deliver a valuable experience to their users at every single moment, there are significant implications. This infographic from PointSource illustrates the long-term implications of ignoring the UX.

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文章;The Business Value of UX Design

作者: Irfan Ahmad

来源:Social Media Today

链接:http://www.socialmediatoday.com/marketing/business-value-ux-design-infographic


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