如何使用社会化媒体增加公司透明度

如何使用社会化媒体增加公司透明度:1.技术:渠道多样化,善于利用各种平台、apps等发布信息;2. 沟通:诚实并敢于认错、善于对话并容忍不同意见、打造公司信息发布中心;3.身份:介绍自己优势、避免夸大自己、分享你的商业价值、介绍公司运营情况、进行社会化问答,提供真实案例。
【文章说明】这是一个关于社会化媒体和公司透明度关系的信息图,公司透明度的增加可以使投资者了解公司的相关信息,增加他们对公共产品、服务和整体的信任度。

【文章全文】

Social Media Transparency    

Using social media to drive organizational transparency helps build trust with stakeholders.
The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at
how openly they communicate with their audiences.
Mass adoption of social tools and technology have created an information democracy. Stakeholders are beginning to expect open
access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. All this
for the purpose of building trust in a product, service or organization.
Trust is the foundation of all relationships and relationships are what fuel business growth and long term success. Transparency
across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.
This infographic contains a few ideas on how social media can be used to deliver on the promise of organizational transparency.
Please feel free to share your experiences and ideas. The comments are yours.

【文章作者】Mark Smiciklas
【文章来源】Social Media Explorer
【文章链接】http://www.socialmediaexplorer.com/social-media-marketing/social-media-transparency-infographic/


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