#研究分享#【如何与职业博主们更好地合作?】

#研究分享#【如何与职业博主们更好地合作?】

1)准确锁定与你的品牌相关的博主,通过他们关注的人与他们的粉丝了解他们的兴趣 2)试着将你的品牌故事贴近他们的风格,与他们平时的画风保持一致 3)循序渐进地推广你的品牌,从与千粉博主的合作开始,不要试图一步登天 4)摆正合作态度,将博主们视为值得信任的营销者与同伴 5)与博主们保持联络,密切沟通,确保他们仍对你的品牌感兴趣

How to Establish Business Relationships with Bloggers

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Done properly, working with bloggers is seriously the best experience for a business. They already have a following, niche, creativity, and unique take on your brand/product/service.

So if your business is just getting into working with bloggers, we have some advice for how best to get started.

1. Where to find them

Our best advice is social media.

Simply plugging a type of blog into a search engine is only going to provide you with the top SEO blogs, which likely aren’t going to work for a business that's just starting out on collaborative efforts.

Instagram, specifically, is a fantastic platform to find bloggers because of the prevalence of hashtags, so start searching there. 

Pro tip: Check out who the bloggers are following too and who's commenting on their posts. Bloggers are an incredibly tight knit and supportive lot, and as such, many bloggers with similar interests are likely an active follower of a blogger you’re interested in.

Does this seem like a bit of a headache or you simply don’t have time for this? Take a look at tools like Social Fabric, Linqia, or the best yet? Yes To Better.

2. Do your research

When you’re ready to begin working with bloggers to promote your product/service you need to be certain you’re approaching one who fits your brand.

Blogs live and die by the author’s commitment to authenticity and transparency, so any blogger worth their salt will not agree to work with you if your brand doesn’t fit their niche. Once you identify a handful of bloggers you'd ideally like to work with, start courting them. Like, comment, and even share their social media posts and hopefully they’ll begin to notice you. That way, when you do approach them for collaboration it won’t seem out of nowhere.

When it’s time to approach them, read a couple of their posts to understand them a bit better and then personalize your sincere outreach to them.

3. Be realistic

Although it may seem like the smartest move to reach out to bloggers that have 11k-150k followers on social media, the reality is you probably can’t afford them.

If you're just starting out and can only afford to send products and no financial compensation, you need to look for bloggers probably within the 3k-5k follower range. You're both in similar boats in the business world and will view each other as equals.

Pro tip: Get a blogger while they’re up and coming and you’ll create loyalty to your brand, product, and service which is never a bad thing - especially if their blog really takes off. Trust us, bloggers remember who they had a good business experience with.

4. What to expect

Many bloggers with mid to large followings will expect payment as well as product for a collaboration - this is their right and you shouldn't be taken aback when this happens.

Think of it this way: You're renting their space and their audience to convert more sales for your brand. This is a worthwhile marketing investment and many businesses see incredible ROI when they leverage their blogger relationships properly and take this process seriously.

Above all, expect bloggers to be honest about their experience working with you, using your product, and/or experiencing your service. This is why bloggers are more trusted than businesses. People are more likely to trust sources they know (actual people) rather than advertising, and you have to understand that people do feel as though they know bloggers. That’s sort of the point, right?

Pro tip: Treat bloggers well - they’re incredible marketers with incredible memories.

5. Keep Track

Finally, stay organized. There is nothing more embarrassing than reaching out to a blogger who's already told you they’re not interested in working with your brand (or a blogger who's prevously blasted your product)

Takeaways:

  • Use social to find them... or Yes to Better.
  • Research a blogger before attempting outreach;
  • Outreach to a blogger you have an actual chance at working with;
  • Expect honesty;
  • No one trusts you.

Now begin your research and tap into this incredibly symbiotic marketing relationship.

文章:How to Establish Business Relationships with Bloggers

作者:Katrina Padron

来源:Social Media Today

链接:http://www.socialmediatoday.com/marketing/how-establish-business-relationships-bloggers


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