12-17岁的青少年观看移动视频最多

据尼尔森最新报告,12-17年龄段的青少年平均每月通过手机观看7小时48分钟的视频,这一数字比18-24年龄段的6小时36分高出18%,比25-34年龄段的5小时20分高出46%。显然,这一数据以及对应的年龄组,与电视、因特网以及移动设备这一技术发展的阶段非常吻合。

【文章全文】Study TeensWatch More Mobile Video Than Older Peers

Smartphone-Video-iStock

Itmight be no surprise to parents that their 12- to 17-year-olds are watchingmore video on mobile devices and less on plain old TV than those slightlyolder.

ANielsen report that analyzed media habits of 12- to 34-year-olds, found that those in the 12 to 17 age range spendseven hours and 48 minutes per month on average watching video on a mobilephone. That's 18% more than 18- to 24-year-olds and a huge 46% more thanthose 25- to 34-year-olds.

However,when it comes to Internet video, 18- to 24-year-olds spent the most timewatching content on their computers. The 25- to 34-year-olds surpassed thoseyounger than them in traditional TV-watching, clocking in an average of about136 hours a month.

The numbers and corresponding agegroups clearly fit in with the natural progression of technology in recentdecades: TV, followed by Internet and now mobile. That could also be why theNielsen data show smartphone penetration among teens has increased by 45%,between the end of 2011 and the end of 2012.

Nielsen_Infographic2

Thereport also found that teens have more tablets, DVD players and game consolesthan their older peers — likely because teens still live in the same householdas their parents and could share tech gear. That is the case, says Nielsen VicePresident Industry Insights Peter Katsingris.

“As teens’ situations change andthey leave the home or become more independent adults, they’ll likely go fromusing shared family devices to carrying personal devices with them, such assmartphones or laptops," Katsingris said in a statement.

Arethese tech habits true in your household? Let us know in the comments.

Nielsen_Infographic1

【文章作者】Vignesh Ramachandran

【文章来源】mashable

【文章链接】http://mashable.com/2013/04/16/nielsen-survey-teen-tech-habits/


Comments are closed.



无觅相关文章插件