社交媒体能够提高工作效率

【社交媒体与工作效率】与很多神经敏感的老板讨厌社交媒体相反,一项对9,908名信息工作者的调查认为,工作场所中社交媒体的接入,有助于提高员工的工作效率。总体上有46%的员工认为工作效率因此而提高。但各个国家又有区别:美国34%,英国35%,而中国、印度和土耳其认同这一点的员工比例最高:84%、71%、71%。

Employees Say Social Media Increases Productivity

Contrary to the fears of neurotic bosses, social media access in the workplace actually increases productivity, according to a survey of 9,908 information workers around the world conducted by Ipsos for Microsoft (all respondents worked at companies with 100 or more employees).

Overall 46% of respondents said using social media in the workplace increased their productivity, including 34% of respondents in the U.S. and 35% in the U.K.; interestingly, much higher proportions agreeing with this statement were seen in countries like China (84%), India (71%), and Turkey (71%).

By industry, unsurprisingly people in media and travel and hospitality were most likely to agree that social media boosts productivity (both at 52%). More surprising was the fact that 51% of employees in heavy industries like manufacturing and mining also agreed -- equal to the proportions of IT and telecom employees. Meanwhile 45% of retail and financial services employees said social media increases productivity, and just 37% of government employees.

In terms of applications, 68% of the information workers polled said they use social media to communicate with colleagues, while 50% said they use it to share or review documents, and 47% said they use it to communicate with customers. Smaller numbers said they use it to grow their professional network (36%), promote a work-related initiative (31%), communicate with vendors (31%), find an expert or information from within their own company (29%), or research their customers (24%).

Despite this, only 37% of the employees surveyed said their companies understand the importance of social tools, and only 31% said their managers encourage them to use social tools for collaboration. In addition, 47% said their companies’ management limits social media in the workplace because of concerns about employees sharing sensitive information, while 44% cited management concerns about lost productivity. 41% said using social media in the workplace is frowned upon, and 32% said they know someone who has gotten into trouble for doing so.

文章来源:MediaPost Blogs

文章作者:by Erik Sass, Jun 7, 2013, 4:34 PM
Read more: http://www.mediapost.com/publications/article/202069/employees-say-social-media-increases-productivity.html?edition=60970#ixzz2Vks4uNaI


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