如今，Facebook每月有超过16.5亿活跃用户，15亿来自移动终端，平均每秒有2万用户在脸书上进行操作。如何改进营销策略，适应用户众多且活跃的社交媒体平台？1）寻求SEO与社交的平衡 2）一对一与客户沟通3）开发虚拟助理4）确保内容投放在社交媒体上的必要性5）增加可视化效果，运用直播流技术 6）充分利用社交媒体收集数据，包括“点赞”情况。
How Marketing on Facebook is Changing in 2016
Facebook is constantly evolving and expanding. Now reaching over 1.65 billion monthly active users per month, 1.5 billion of them via mobile device, the equivalent of more than 20,000 users is active on Facebook every second. Facebook is, by far, the biggest social network operating today, and a valuable website for marketers, whether they're promoting a product or service or conducting market research.
In recent years, Facebook's been improving the experience it provides to its users so they can access a wider variety of content without ever leaving the site. For example, Facebook has put a significant amount of time and resource into developing its cross-platform mobile app to benefit Facebook members who access the network through smartphones and tablets. Video content is also being accessed on the go, with 75% of Facebook videos occurring on mobile devices, another key area of focus as the platform moves ahead.
Facebook's also looking to provide businesses with new opportunities to communicate directly with their customers via Messenger, enabling them to have personal, real-time conversations. Additional advancements to Messenger include M, a virtual assistant through which users can book tickets, buy products and get recommendations without ever leaving the service.
The below infographic from Speechless Digital looks at some of Facebook's more recent stats and innovations which will see increasing focus in the months ahead.
文章：How Marketing on Facebook is Changing in 2016
来源：Social Media Today