从传统社会科学方法到“虚拟数字方法”的转变

本文梳理了互联网虚拟现实的发展历史,同时也讨论从传统社会科学方法到“虚拟数字方法”的转变。如关于社交网站与后人口统计:人口统计使用“生物-政治”的信息(管理身体),如民族、年龄、收入和教育水平;后人口统计使用“信息-政治”的信息来研究人,如品位、兴趣、喜好、群组、接受的邀请、安装的应用和其他线上档案。

Conceptually, with the ‘post’ prefixed to demographics, the idea is to stand in contrast to how the study of demographics organizes groups, markets and voters in a sociological sense. It also marks a theoretical shift from how demographics have been used ‘bio-politically’ (to govern bodies) to how post-demographics are employed ‘info-politically,’ to steer or recommend certain information to certain people. The term post-demographics also invites new methods for the study of social networks, where of interest are not the traditional demographics of race, ethnicity, age, income, and educational level – or derivations thereof such as class – but rather of tastes, interests, favorites, groups, accepted invitations, installed apps and other information that comprises an online profile and its accompanying baggage. Demographers normally would analyze official records (births, deaths, marriages) and survey populations, with census-taking being the most well known of those undertakings. Profilers,contrariwise, have users input data themselves in platforms that create and maintain social relations. They capture and make use of information from users of online platforms.

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文章名称:The End of the Virtual-Digital Methods

文章作者:Richard Rogers

文章来源:Text prepared for the Inaugural Speech, Chair, New Media & Digital Culture, University of Amsterdam

文章链接:http://www.govcom.org/rogers_oratie.pdf

本帖最后由 饼干 于 2012-7-26 04:03 编辑


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