#研究分享#【对手机新期待:个性化、LBS服务更灵活】

#研究分享#【对手机新期待:个性化、LBS更灵活】Sitecore和Vanson Bourne今年2月研究表示,互联网用户对手机有更便利和安全的要求。未来三年内1/3以上受访者期望手机不仅更个性化,LBS能有更多灵活服务;1/3受访用户希望有更快的支付系统,即时在线客服和多渠道无缝电商服务。http://www.looooker.com/?p=28433

Internet Users Expect More Personalized Mobile Apps, Sites

Consumers want personalization

Generally, internet users want a convenient and secure mobile experience, a February 2016 survey found. Over the next three years, respondents expect the mobile experience to not only be more personalized, but also something that can adapt and react to location.

Future Expectations for the Mobile Experience According to Internet Users Worldwide, Feb 2016 (% of respondents)

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Sitecore and Vanson Bourne surveyed 4,500 internet users ages 18 and older. More than a third of respondents said they expect their mobile apps and websites to be more personalized over the next three years. A third also they expect faster payment methods.

Other expectations that internet users worldwide have include being able to order on the go with faster delivery, instant real-time online customer service and seamless product offering across different channels.

Leading Benefits of Using Enriched/Personalized Content and Digital Interactions According to Senior Marketers Worldwide, June 2015 (% of respondents)

On the whole, personalization is something that many consumers expect and want. Research from Magnetic and Retail TouchPoints found that the most important element of the shopping journey is making sure the online experience is easy—and relevant.

And personalization can help drive engagement and conversions. Data from the CMO Council revealed that higher response and engagement rates are the No. 1 reason to use personalized content.

 

标题:Internet Users Expect More Personalized Mobile Apps, Sites

来源:emarketer

链接:http://www.emarketer.com/Article/Internet-Users-Expect-More-Personalized-Mobile-Apps-Sites/1013962?ecid=NL1009#sthash.8cXgSiGo.dpuf


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