#研究分享#【5个重要的B2B数字化营销策略】

#研究分享#【5个重要的B2B数字化营销策略】

1)发布有创意、吸引人的内容,在内容营销上投入更多精力甚至预算 2)CJM。关注客户在使用产品或者服务时的体验,主观反应和感受。3)深入预测分析,抓住营销机遇 4)利用营销自动化系统使销量大幅提升 5)关注搜索引擎营销(SEM)和线上研讨会(Webinar),把握热衷网络的数字化一代的消费心理。

 B2B Marketing 2016: 5 Digital Must Dos

What are the core, must-do elements of a B2B digital marketing strategy? There’s no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.

To help with this, MDG advertising have put together an infographic which looks at the key areas B2B brands should be paying attention to in 2016. Based on dozens of research reports, MDG highlights the following key areas:

  • Content quality: Savvy B2B marketers are looking to create better content in 2016, not just more content; find out why this shift is essential for every organization.
  • Customer journey: Developing an in-depth map of the customer journey is the best way to boost lead quality; learn why this exercise is the foundation of digital success.
  • Predictive analytics: Many B2B companies say they’re investing heavily in marketing analytics in 2016; explore how new tools are giving marketers a powerful crystal ball.
  • Marketing automation: Forward-thinking B2B organizations are spending on sophisticated automation platforms; explore why this trend is one to follow.
  • Webinars and SEM: These tried-and-true tactics continue to deliver for marketers; understand how the rise of Millennial buyers is making each even more important.

Take a look at the infographic below for more insights.

【数字化营销】01 【数字化营销】02 【数字化营销】03 【数字化营销】04 【数字化营销】05 【数字化营销】06

文章:B2B Marketing 2016: 5 Digital Must Dos

作者:Andrew Hutchinson

来源:Social Media Today

链接:http://www.socialmediatoday.com/marketing/b2b-marketing-2016-5-digital-must-dos-infographic?utm_source=web&utm_medium=links&utm_content=B2B%20Marketing%202016:%205%20Digital%20Must%20Dos%20[Infographic]&utm_campaign=related-items


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