#研究分享#【5大社会营销策略的内容分享】

#研究分享#【5大社会营销策略的内容分享】

你可以拥有世界上最好的内容,但如果你不分享这些内容,让有兴趣的人可能看到它,是不是没有人去读它。每天都会看到这种社会新闻,论坛,和资讯。展示了一遍又一遍的帖子并不一定是最好的,有时候,他们甚至都没有很好的表述或原创。但他们是均匀分布的,而在虚拟的“权力的游戏”,如何创造好的内容,你赢或伤心,或孤立的死亡。

http://www.socialmediatoday.com/social-networks/5-social-marketing-tactics-content-distribution

5 Social Marketing Tactics for Content Distribution

I remember publishing my first bylined article as a newly minted content marketer. I obsessively refreshed Google Analytics. I looked at the share counter on the post. I waited for comment moderation requests to hit my inbox.

And I was heartbroken when pretty much no one read my blog.

At that moment, fighting off despair at my desk, I came to an important realization: You can have the best content in the world, but if you don’t share that content in places where interested people might see it, ain’t nobody gonna' read it.

You see proof of this every day in social news feeds, forums, and newsletters. The posts that show up over and over aren’t necessarily the best posts - sometimes, they’re not even well written or original. But they are the well distributed, and in the game of virtual thrones, your content wins or it dies a sad, isolated death.JonSnow

 

Because I don’t want your content to die in isolation, I’d like to share 5 social marketing tactics for content distribution. These ideas can help you get more eyeballs on the great content you’re creating and increase the likelihood of it being shared or upvoted, driving more visibility for your brand or business.

Let’s get to it.

1. Post multiple times on your own social channels

You’re already distributing your content via your company’s social media accounts, but are you also re-posting that content on a regular basis? Sharing your content multiple times is especially important on channels like Twitter, where the average shelf life of a post is only 18 minutes.

If you serve an international audience, you should also consider posting during social media primetime in all of your key time zones. At Ceros, we serve a lot of clients in Europe as well as the US, so we tend to repost our articles in the wee hours of the morning in New York to hit business hours abroad.

2. Include a click-to-tweet in your content

Click-to-Tweet provides the ultimate sharing convenience for your readers - all they have to do is click twice and they’re done. It also give you more control over what your readers share. You can craft the post to say exactly what you want it to say, include a trackable link, and tag your Twitter account so your business gets the credit for your content.

This type of sharing call-to-action is especially effective for a stat or quote that a reader might want to share with their social following.

Here’s a nice example from a Kapost page that contains a number of marketing stats:

 

3. Share content with mentioned or quoted people in your piece

This can be a highly effective tactic, especially if you already have an existing relationship with the thought leaders you mention in your article, eBook, or infographic. Email tends to be the most effective way to share a piece with people, but if you don’t have email addresses, a direct tweet at the person can be effective as well.

 

4. Repost on social syndicates like Medium and Pulse

Medium is a great outlet for re-sharing content, whether you share an entire post word for word or create a condensed or customized version. Lots of folks use Medium (17 million unique visitors per month and counting) and it’s very easy to share Medium posts on social due to their Twitter integration. Medium content also looks equally nice on desktop and mobile.

 

The same trends apply for LinkedIn Pulse. If you can get your article featured, your content will reach a lot of people who may then go and check out your company on LinkedIn as well. Keep in mind, however, that Pulse posts tend to do better when targeted around topics LinkedIn users care about: career advice, self-improvement, business tips, and timely news.

5 Social Marketing Tactics for Content Distribution | Social Media Today

5. Post to social forums and communities

There's a variety of forums and communities you can share content with - which ones you use depends largely on your industry and audience.

In general, there are two types of forums you can leverage:

  1. Industry-specific forums: These include sites like orgGrowth HackersDesigner NewsHacker News, and more.
  2. Generic forums: These include things like LinkedIn Groups, Google+ Communities, Subreddits, and Quora.

The Bottom Line

Your marketing content’s performance has just as much to do with how you distribute it as it does with how much effort you put into creating it. Leveraging the power of social, you help your content gain visibility and expand your audience by targeting just a few key social channels as distribution outlets.

文章:  5 Social Marketing Tactics for Content Distribution

作者:  Ashley Taylor Anderson

来源: socialmediatoday

链接: http://www.socialmediatoday.com/social-networks/5-social-marketing-tactics-content-distribution


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