【Facebook和VR设备T&Cs配合使用,可实现精准投放广告】

【Facebook和VR设备T&Cs配合使用,可实现精准投放广告】T&Cs可在用户使用Facebook时,从用户的脑部运动和身体活动中为广告主收集数据,进行分析,从而向用户精准投放促销信息和广告。此外,用户也可利用Facebook与家庭成员实现广告信息共享。

Oculus under fire as it is revealed VR headset's T&Cs allow Facebook to collect 'information about your physical movements'

  • Gathering information from head movements and activities for advertisers
  • Use information to send you promotional messages and content
  • States it can share information with any of Facebook's 'family of services'

It seems that Oculus Rift feels the $600 price tag for one of its headsets isn’t enough.

The firm is now selling information to advertisers about how and when wearers use the device.

After the software is installed on a user’s computer, it adds technology that allows the PC to watch what the headset does and sends the data back to Oculus.

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This bold move isn’t just telling Oculus how much action its device is getting, it’s also their way of gathering information on people’s head movements and activities for advertisers, according to The Independent.

This discovery was spotted in the terms and conditions, as a line said, ‘Information about your physical movements and dimensions when you use a virtual headset’.

The firm goes into detail about where your information will be sent and how it will be used: ‘We use the information we collect to send you promotional messages and content and otherwise market to you on and off our Services,’ Oculus Rift says.

‘We also use this information to measure how users respond to our marketing efforts.’

At least they aren’t trying to keep their data grabbing tricks a secret like most tech firms.

The terms state that the company is allowed to send the data they gather to ‘related companies’ that includes not only Facebook but any other companies in the ‘family of services’.

This isn’t the only issue VR enthusiast are having with Oculus.

The firm’s highly anticipated launch ended up being a disappointment after technology issues hindered orders and deliveries

The first batch of VR headsets were expected to reach customers around March 28th, but Oculus has admitted it is experiencing delays due to a 'component shortage'

To apologize for the inconvenience, the firm is refunding shipping fees for anyone who ordered headsets between January and close to April 1st (Pacific Time).

Oculus even sent letters in the mail to affected customers at the end of last week, who noted they are working on getting pushing the orders and should expect to receive their package around April 12th.

Oculus wrote: 'We've been working through an unexpected component shortage, and unfortunately, that issue has impacted on the original shipping estimates for some early customers.'

The co-founder of the firm did reach out to let Twitter know that ‘Rifts are going out slower than we orgi estimated’.

Kickstarter backers are said to be on the top of the list for deliveries, as per agreements for the original campaign.

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According to Android Central, shipping of the HTC headsets is expected to begin next week, but customers have experienced issues with the pre-ordering system, with HTC reinstating some orders cancelled due to the issues.

Facebook bought Oculus in 2014 for $2 billion and has since partnered with Samsung for the development of the Gear VR headset. Zuckerberg has described headset-based technology 'the next platform', following on from traditional social media websites such as Facebook.

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You could probably go all the way back to the first books,' he said.

'I bet people said 'why should you read when you could talk to other people?'

'The point of reading is that you get to deeply immerse yourself in a person's perspective. Right?'

Same thing with newspapers or phones or TVs. Soon it will be VR, I bet.'

Not only does the sixth riches person in the world believe virtual reality is going to be the most social platform on the market, he just said 'if people want world peace, all they have to do is share more on Facebook'.

The chief executive officer of Facebook said that the social network's mission really focuses on 'giving everyone the power to share all of the things that they care about'.

原文链接:http://www.dailymail.co.uk/sciencetech/article-3523598/Oculus-fire-revealed-VR-headset-s-T-Cs-allow-Facebook-collect-information-physical-movements.html


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