#研究分享#【Siri等智能语音助手真的受欢迎吗?】

#研究分享#【Siri等智能语音助手真的受欢迎吗?】451Research一项基于美国手机用户的研究显示,只有13%用户每天使用智能语音助手,14%受访用户每周使用,10%每月使用,33%称手机上没有智能语音助手的应用或功能,17%用户手机中具有智能语音助手这一功能但从未使用。

Are Voice-Controlled Personal Assistants the Future of Search?

1
US mobile phone search penetration continues to grow
屏幕快照 2016-03-22 13.23.13
Consumers are regularly turning to their mobile devices to search, and personal assistants like Siri can help them in the process. But according to research, few mobile phone owners actually use a voice-controlled personal assistant regularly.
A June 2015 survey from 451 Research found that 13% of US mobile phone owners use a voice-controlled personal assistant on their device daily. Some 14% use it weekly and 10% of respondents said they have used a voice-controlled personal assistant monthly, adding up to 37% of mobile phone owners who regularly use a personal digital assistant.
Usage of these personal assistants—which are not offered only by Apple, but by other companies like Google—may be low because some mobile phone owners just don’t have the option. In fact, a third of respondents said so.
屏幕快照 2016-03-22 13.23.19

But lacking a smart enough phone is not the only issue: 17% of mobile phone owners said they do have the option, but have just never tried it.
eMarketer estimates that in 2016 there will be 177.8 million mobile phone search users in the US. At the end of the forecasting period, there will be 221.0 million.
And as mobile devices become more sophisticated, and offer options like voice-controlled personal assistants, more of those searchers may be inclined to try them out.

标题:Are Voice-Controlled Personal Assistants the Future of Search?
来源:emarketer
链接:http://www.emarketer.com/Article/Voice-Controlled-Personal-Assistants-Future-of-Search/1013708?ecid=NL1009

Comments are closed.



无觅相关文章插件