twitter上1%的用户发布了20%的内容

【twitter上1%的用户发布了20%的内容】推特并不是大家想象中的哪有活跃度极高。统计发现,1%的twitter用户发了了20%的内容。twitter有超5亿用户,活跃用户不到2亿。新浪微博同样有类似问题,之前的一项研究发现,新浪微博86.9%的用户在过去7天没有发布内容,少数用户主导微博讨论

UnivIllinois-Twitter-Activity-Concentration-May2013
Twitter activity is highly concentrated among a small subset of heavy users, according to an analysis from researchers at the University of Illinois, published in First Monday. The study used Twitter Decahose as the basis of its analysis, with the data set examined over a period of 39 days constituting about 0.9% of Tweets ever sent and 35.6% of all active users as of December 2012. Among the highlights of the study was the revelation that the top 1% of Twitter users accounted for 20% of all tweets. Expanding that out a little, the top 5% accounted for 48% of all tweets and the top 15% accounted for 85%.
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During the 39-day period, about one-quarter of active users tweeted a single time, and half tweeted 1-4 times. Three-quarters of users were active for 10 days or less, while just 1% of users were active each of the 39 days.

Other intriguing findings from the study follow:

On average, the number of tweets per hour increased from a low of slightly more than 1 million between midnight and 3AM PT to slightly more than 2 million between 7 and 9AM PT;
On a typical day, just 2% of all tweets included geographic metadata;
The volume of tweets and the penetration of electricity were very highly correlated, suggesting that the platform may have difficulty making inroads into rural areas with less reliable electrical infrastructure;
23.9% of tweets included a retweet notification;
The domains with the most links from tweets were twitter.com (16.8%), instagram.com (13.3%), facebook.com (11.9%), youtube.com (6.2%), Ask.fm (3.2%), and tmblr.co (2.9%).

文章名称:Twitter’s 1% Generates 20% of Tweets
文章来源:marketingcharts
文章链接:
http://www.marketingcharts.com/wp/interactive/twitters-1-generates-20-of-tweets-29502/


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