#研究分享#【卖家注意!网购者也有性别歧视】

#研究分享#【卖家注意!网购者也有性别歧视】研究者分析了eBay上三年一百多万个交易,发现出售同样商品,女性卖家要比男性卖家获利少,并且获得的出价次数也少。原因可能是人们天生认为女性出售的商品价值不高,故不愿出高价。所以如果卖家想在电商网站上取得成功,最好取个听起来像男性的用户名。

Are eBay buyers SEXIST? Women receive less money and get fewer bids for same products compared to men

  • Researchers analysed more than a million eBay transactions over 3 years
  • Women received 80 cents on the dollar compared to 97 cents for men
  • This was true for second-hand goods as well, but the split was smaller 
  • Women sellers also received fewer bids on the same items than men
  • See more eBay updates at www.dailymail.co.uk/ebay 

If you want to be a successful seller on eBay you should pick a male-sounding username, according to a study published today.

Buyers on eBay are willing to bid more often, and end up shelling out more money, for items sold by men rather than women.

The researchers said the study may be the first to show something that has long been known - 'inequality and discrimination put women at a consistent disadvantage.'

Dr Tamar Kricheli-Katz and a team from Tel Aviv University, Israel, looked at data from over a million transactions between 2009 and 2012, examining the most popular products on eBay

They focused on identical products and demonstrated that women sellers receive fewer bids for their products, and in general ended up with lower prices.

A woman selling a new product on eBay received on average about 80 cents for every one dollar a man received for selling the same new product.

They said this was because people viewed the products sold by women to be of less value than those sold by men.

A woman selling a new product on eBay between 2009 and 2012 received on average about 80 cents for every one dollar a man received for selling the same new product, research from Tel Aviv University shows

A woman selling a new product on eBay between 2009 and 2012 received on average about 80 cents for every one dollar a man received for selling the same new product, research from Tel Aviv University shows

THE GENDER GAP ON EBAY

The study supports the idea that people tend to inherently assign a lower value to products sold by women

The study supports the idea that people tend to inherently assign a lower value to products sold by women

A woman selling a new product on eBay received on average about 80 cents for every one dollar a man received for selling the same new product.

They said this was because people viewed the products sold by women to be of less value than those sold by men.

To test the theory that people view products sold by women as being of less value, they put on sale a gift card worth $100 (£70) for the online retailer Amazon.

When the seller was female, the 116 participants in the experiment typically reported a lower willingness to pay for the card.

Women sellers were offered $83 for their card compared to $87 for the men.

For second-hand items, women would still receive less money than men but the difference was only by three per cent.

To test the theory that people view products sold by women as being of less value, they put on sale a gift card worth $100 (£70) for the online retailer Amazon.

When the seller was female, the 116 participants in the experiment typically reported a lower willingness to pay for the card.

Women sellers were offered $83 for their card compared to $87 for the men.

For second-hand items, women would still receive less money than men but the difference was only by three per cent.

A man selling a new product on eBay received on average about one dollar for every 80 cents a woman received for selling the same new product. For second-hand items, women would still receive less money than men but the difference was only by three per cent

The researchers suggest buyers would trust the description of a used item more if it is written by a woman, which was the reason for the lower price gap.

Buyers on eBay are not told whether the seller is male or female, but in most cases it is possible to determine from their username, the researchers said.

This study, published today in the journal Science Advances, supports the idea that people tend to inherently assign a lower value to products sold by women, and this affects a buyer’s willingness to pay for a desired product.

文章来源:Daily Mail

文章链接:http://www.dailymail.co.uk/sciencetech/article-3454793/Are-eBay-buyers-SEXIST-Women-receive-money-fewer-bids-products-compared-men.html

 


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