#研究分享#【假日视频传播,Facebook超越Twitter】

#研究分享#【假日视频传播,Facebook超越Twitter】如果你在星期四花了什么时间,很有可能是各种朋友节的视频。随着最新的“脸谱”的功能,视频被满足了人们的混合反应。今年第一次,Facebook推出了它的专业视频。而不奇怪的是,疯狂共享假日视频在Facebook上疯传,是最热门的话题。

http://mashable.com/2016/02/04/facebook-friends-day-twitter/?utm_cid=mash-prod-nav-sub-st#fd71abJPniqS

How Facebook's fake holiday took over Twitter

If you spent any time on Facebook Thursday, chances are your News Feed was filled with Friends Day videos.

The videos, which were similar to the social network's end of year videos, were rolled out Thursday to coincide with Facebook's 12-year anniversary. Of course, as with most new Facebook features, the videos were met with mixed reactions.

Even so, Friends Day, a holiday Facebook literally made up to coincide with its 12-year anniversary, soon took over Twitter.

Friends-day-thumb

SEE ALSO: Facebook turns 12 and shows off personalized 'Friends Day' videos
Zuckerberg first called Feb. 4, the anniversary of Facebook's founding, "Friends Day" last year but this year marked the first time the company put out its specialized videos. While not surprising that the insanely shareable videos went viral on Facebook, Friends Day was also instantly viral on Twitter, where it was the top trending topic for most of the day. Here's how it went down.

At first, some users were, understandably, confused by the new videos — celebrating a holiday they had never heard of — suddenly appearing in their feeds.

No, Facebook, no. What is 'Friends day' anyway? pic.twitter.com/KHNHZnbLpN

— andieDyer (@dyerAndie) February 4, 2016

Naturally, they turned to Twitter.

Anyone know how to hide those stupid "Friends Day" posts on Facebook? Felt it was more appropriate to ask on Twitter.

— Showrav Das (@Sujuicy) February 4, 2016

Resorting to Twitter because Facebook is full of those "friends day" video bollocks

— Liam Heneghan (@lheneghan_liam) February 4, 2016

It seems that many users were, predictably, unhappy with Facebook's selection of photos for them. (Facebook, on its part, made the videos fully customizable so users were able to swap out the photos and memories that appeared in their montage, though that didn't stop anyone from criticizing the app's first choices.)

Thanks for the sentiment facebook but friends day doesn't really work when I'm not friends with ANY OF THE PEOPLE IN THE PHOTOS ANYMORE!!!!

— Danny Giles (@dannygiles00) February 3, 2016

Was gonna post that friends day thing on my Facebook but the friends it chose were my mom, sister, brother, and someone I don't talk to.. so

— Zakk Mannella (@zakkmannella) February 4, 2016

I looked at my Facebook Friends Day video and didn't recognize some of the people in the photos. Awkward.

— Barry Whyte (@bwhyte11) February 4, 2016

It's Friends Day and Facebook gives everyone their own friendship video...

My top friend on Facebook is my mom. Time to delete my page

— Jack Dunlop (@CouRageJD) February 4, 2016

That awkward moment when your Facebook friends day video is filled with ppl you no longer talk to

— KC (@keikocarina) February 4, 2016

Still, some people liked the videos.

Ugh I love my friends day facebook video unironically!!! What's wrong with meeeee

— Autumn (@maisonaise) February 4, 2016

This friends day video thingy on Facebook is actually really cute

— Tanya Kamdar (@taniiwanni) February 4, 2016

While others were forced to face some difficult truths.

For Facebook's 'Friends Day' video, the final 'Remember this?' shot they showed me is one of my own selfies. 4eva alone

— Léa Antigny (@leaantigny) February 4, 2016

Facebook just wished me Happy Friends Day. Facebook is my best friend.

— Sesh♡ (@Oh_My_Mascara) February 3, 2016

my Facebook Friends Day video was just a bunch of pictures of my cats and a piece of pizza I found under my couch.

— JAY [ham] KAY (@NurseMurderer) February 4, 2016

Regardless of how they were received though, it's difficult to see the videos as anything other than a win for Facebook — even if many people didn't like them. Facebook is now so huge that even a relatively small new feature, like a personalized video tool, can make massive waves throughout the Internet.

Consider this, the #FriendsDay hashtag was trending on Twitter for almost the entire day. At the time of this writing Thursday afternoon, the topic was near the top of Twitter's trending topics even though it wasn't on Facebook's list of top trends.

And, given that all this is taking place less than a week after Twitter execs took Facebook to task for referring to Twitter as "social media" in its list of trending topics following Kanye West's epic tweetstorm, it seems safe to say Facebook's Friends Day experiment was a success.

文章标题: How Facebook's fake holiday took over Twitter
来源: mashable.com
链接: http://mashable.com/2016/02/04/facebook-friends-day-twitter/?utm_cid=mash-prod-nav-sub-st#fd71abJPniqS


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