#研究分享#【如何策划内容粉丝才会喜欢】

#研究分享#【如何策划内容粉丝才会喜欢】(1)寻找该行业中最有价值的内容资源,尤其是用户从没有见过的内容,并标注出来源,有助于小品牌以低成本获得大量粉丝;(2)及时、快速的更新有助于品牌价值的提升,但是过度刷屏适得其反;(3)如果粉丝喜欢的是你的语境和分析能力,那么转发时没有附上任何有价值的内容就对粉丝而言是无用的。

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Creating and delivering fresh content on a frequent and consistent basis can be a challenge in today’s demanding digital world. Curated content, or content created by third parties that you interpret and analyze, could be a way to appeal to your core audience directly. An infographic from content marketing agency, Siege Media, details the best strategies and tips for curating content.

As a beginning content curator, it’s important to note that audience building is your primary goal. Accessing the best content in your industry, and notifying the source (blogs or influencer), can lead to a burst of new readers and start a low cost organic growth spurt. This strategy works best for smaller brands, or those with less rabid fan bases.

There’s a rather simple maxim for content curation, according to Siege Media founder Ross Hudgens:

[E]ffective content curation highlights amazing content readers have never seen, in a way that also adds value and impresses the original source.
While scheduling posts can help ensure consistency, it can result in relatively stale content. Timely and immediate updates can add value, but mindless reposting can lead to users unfollowing because of the “tweet storm” effect. Additionally, if your audience relies on you for unique context and analysis, reposting without that added value could prove useless to the audience you’re cultivating.

For dozens of additional tips, check out the infographic guide to creating perfect highly sharable roundup posts below. And for additional detail on each point, check out the full post.

 

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文章来源:adweek

http://www.adweek.com/socialtimes/how-to-select-sharable-curated-content-infographic/632725


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