#研究分享#【谁创造了微博上的网络热词潮流?】

#研究分享#【谁创造了微博上的网络热词潮流?】网络俚语在传播过程中会达到两个高峰,第一波只影响到小范围的微博用户,而第二波则将热词推向了全网。在第一波中,普通用户对于潮流的形成起着决定性作用,而舆论领袖只是作为热词的早期采用者来参与,引发的流行是小范围的。http://www.looooker.com/archives/21593

Communication

 

 

Internet slang words can very quickly become ubiquitous because of social memes and viral online content. Weibo, a Twitter-like service in China, demonstrates that the adoption of popular Internet slang undergoes 2 distinct peaks in its temporal evolution, in which the former is relatively much lower than the latter. An in-depth comparison of the diffusion of these different peaks suggests that popular attention in the early stage of propagation results in large-scale coverage, while the participation of opinion leaders at the early stage only leads to minor popularity. Our empirical results question the conventional influentials hypothesis and provide some insights for marketing practice and influence maximization in social networks.

 

Keywords: Internet Slang Words, Online Social Media, Opinion Leaders, The Crowd, Information Diffusion.

 

标题:Who creates trends in online social media: The crowd or opinion leaders?

作者:Leihan Zhang,Jichang Zhao,Ke Xu

来源:Journal of Computer-Mediated Communication,doi:10.1111/jcc4.12145

全文下载:Who creates trends in online social media


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