7种社交贸易

【7种社交贸易】1、P2P交易平台,如eBay,Etsy,Amazon Marketplace:个人直接与个人交流并进行交易;2、社交网络驱动的交易,Facebook,Pinterest Twitter:在社交网络上发生的交易或社交平台提供的交易;3、团购网站,如Groupon,Living Social,如果足够多的消费者同意购买商品会得到相应的折扣;4、同伴推荐,Amazon,Yelp, JustBoughtIt:整合产品或服务的评价,他人购物经历后的推荐,或通过社交网络分享购物和产品经历;5、达人购物 (The Fancy, Lyst, Svpply):用户创造并分享产品和服务列表,以供他人去购买 ;6、参与式贸易(Threadless, Kickstarter, CutOnYourBias)::消费者通过投票,自主,合作设计等行为直接参与产品的生产过程;7、社交购物(Motilo, Fashism, GoTryItOn):尝试复制线下与朋友购物的过程,如提供交换意见和建议的聊天和论坛性质的网站。
Social commerce, sometimes abbreviated as "s-ecommerce," is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication to drive sales. Or, as marketing consultant Heidi Cohen more succinctly defines it, it's "social media meets shopping."

But several well-known social commerce sites predate the popular rise of social networks by more than half a decade. eBay, a peer-to-peer selling platform founded in 1995, is one of them. Epilogue, a 13-year-old site that allows users to post, discuss and sell their own fantasy and sci-fi art, is another.

Today, social commerce denotes a wide range of shopping, recommending and selling behaviors. We've done our best to group them into seven categories, but would love your feedback to improve them in the comments section below.

Social-media-commerce

Seven Types of Social Commerce

1. Peer-to-peer sales platforms (eBay, Etsy, Amazon Marketplace): Community-based marketplaces, or bazaars, where individuals communicate and sell directly to other individuals.

2. Social network-driven sales (Facebook, Pinterest, Twitter): Sales driven by referrals from established social networks, or take place on the networks themselves (i.e., through a "shop" tab on Facebook).

3. Group buying (Groupon, LivingSocial). Products and services offered at a reduced rate if enough buyers agree to make the purchase.

4. Peer recommendations (Amazon, Yelp, JustBoughtIt): Sites that aggregate product or service reviews, recommend products based on others' purchasing history (i.e. "Others who bought item x also bought item y," as seen on Amazon), and/or reward individuals for sharing products and purchases with friends through social networks.

5. User-curated shopping (The Fancy, Lyst, Svpply): Shopping-focused sites where users create and share lists of products and services for others to shop from.

6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias): Consumers become involved directly in the production process through voting, funding and collaboratively designing products.

7. Social shopping (Motilo, Fashism, GoTryItOn). Sites that attempt to replicate shopping offline with friends by including chat and forum features for exchanging advice and opinions.

The Future of Social Commerce

Social commerce is still in its infancy. None of the major social networks — Facebook, Twitter, Pinterest — have yet figured out how to bring transactions directly to their platforms, instead directing retailers to use earned and paid media to bring customers to their online storefronts.

Online retailers, too, are continually experimenting with new models and marketing methods to allow for greater peer-to-peer and group-based interactions, aware that recommendations from friends (and to a lesser degree, strangers) can play a powerful role in shopping. According to Gartner, 74% of consumers rely on social networks to guide their purchases.

As these models are tested and proven to increase sales and customer satisfaction, more will be incorporated. Just look at the number of sites, from Anthropologie.com to Zappos.com, that now include product reviews from purchasers. "Like" and "Pin It" buttons are increasingly popping up sites to encourage shoppers to share their finds with their online networks, as well. And established retailers including Nike and ModCloth are allowing shoppers to take a great role in the production process, inviting them to design their own shoes (Nike) and vote on what designs are stocked in store (ModCloth).
文章作者: LAUREN INDVIK
文章来源:mashable
文章链接:http://mashable.com/2013/05/10/social-commerce-definition/


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